Qualitative-Interpretive Research
Published on 27. November 2009
81 pages
978-1-84950-703-5 (ISBN)
Description
This ebook makes available some qualitative research in the social science tradition and offers an historical treatment of how changing conceptualisations of the "e;child"e; help make possible the recent interest in interpretive-qualitative research in investigating children's and youth's behaviour.
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Content
- Cover
- Table of contents
- Editorial
- Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research
- ''As soon as you get on Bebo you just go mad'': young consumers and the discursive construction of teenagers online
- Ambiguities and paradoxes in children's talk about marketing breakfast cereals with toys
- ''The Coke side of life'' - an exploration of pre-schoolers' constructions of product and selves through talk-in-interaction around Coca-Cola
- What makes me cool? Estonian tweens' interpretative repertoires
- Legal briefing
