The Commodification of Childhood
The Children's Clothing Industry and the Rise of the Child Consumer
1st Edition
Published on 20. April 2004
222 pages
978-0-8223-8543-1 (ISBN)
Description
Through a study of industry publications over much of the century, shows how the U.S. children's clothing industry produced increasingly refined categories of childhood.
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Daniel Thomas Cook
The Commodification of Childhood
The Children's Clothing Industry and the Rise of the Child Consumer
Book
04/2004
Duke University Press
€109.50
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Person
Daniel Thomas Cook is a sociologist in the Department of Advertising at University of Illinois, Champaign-Urbana. He is the editor of Symbolic Childhood.
Content
Acknowledgments ix
1 Introduction
1
2 A Brief History of Childhood and Motherhood into the Twentieth Century
22
3 Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929 41
4 Pediocularity: From the Child's Point of View 66
5 Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s
96
6 Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace 122
7 Concluding Remarks 144
Appendix: Figures and Tables 153
Notes 157
Bibliography 181
Index 201
1 Introduction
1
2 A Brief History of Childhood and Motherhood into the Twentieth Century
22
3 Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929 41
4 Pediocularity: From the Child's Point of View 66
5 Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s
96
6 Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace 122
7 Concluding Remarks 144
Appendix: Figures and Tables 153
Notes 157
Bibliography 181
Index 201
