Public Communication and Behavior

Contributors Preface Contents of Previous Volume Exposure to Television as a Cause of Violence I. Television and Homicide in South Africa, Canada, and the United States, 1945-1974 II. Testing Falsifiable Hypotheses III. Natural Exposure to Television as a Cause of Aggression: A Review of the Literature References Newsflow and Democratic Society in an Age of Electronic Media I. Introduction II. Journalism in the Information Age III. Toward a Theory of News and Newsflow: Three Theories of News IV. A Reexamination of Early Newsflow Research V. Current Research on News VI. Our News Comprehension Research VII. Toward "User Friendly" Journalism VIII. Recommendations for Future Research References The Forms of Television and the Child Viewer I. Introduction II. An Attribute of the Medium: Television Forms III. The Child as an Active Viewer IV. Cognitive Processing: The Match between the Child and the Television Material V. Television Forms and Social Behavior VI. Conclusion References Sexually Violent Media, Thought Patterns, and Antisocial Behavior I. Introduction II. Theorized Effects III. Media Characteristics and Diffusion IV. Sexually Violent Media and Arousal V. Media Exposure, Thought Patterns, and Antisocial Behavior VI. Other Relevant Data VII. Summary and Conclusions References Parallel Content Analysis: Old Paradigms and New Proposals I. Introduction: Weber, Lasswell, Lazarsfeld, and Hovland II. The Strategy of Parallel Content Analysis III. Rethinking the Communications Effects Paradigm IV. Emerging Models for Communications Research V. Parallel Content Analysis References Nuclear War on Television: The Impact of The Day After I. Introduction II. The Variety of Research Studies III. The Early Instant-Analysis Reports IV. The More Comprehensive Studies V. Findings of the Comprehensive Studies VI. Discussion References Index