Live Video Revolution
How to Get Massive Customer Engagement and Skyrocket Sales with Live Video
Published on 31. December 2020
117 pages
978-1-68350-614-0 (ISBN)
Description
With one in five Facebook videos posted being live videos, it's essential that businesses and brands understand how to use this technology and create content for live broadcasts. Just as social media is a relatively new phenomenon which many business owners are still learning how to use, live video is rapidly becoming a great way to increase customer engagement and sales.
The Live Video Revolution covers a brief history of live video technology, how that technology can be used for personal branding and business, features of live videos, and includes a variety of case studies to provoke thought and encourage businesses and brands to utilize this technology.
More details
Other editions
Additional editions
Joel Comm
Live Video Revolution
How to Get Massive Customer Engagement and Skyrocket Sales with Live Video
Book
09/2017
Morgan James Publishing llc
€10.90
Shipment within 3-4 weeks
Person
Joel is the New York Times best-selling author of 14 books, including The AdSense Code, Click Here to Order: Stories from the World's Most Successful Entrepreneurs, KaChing: How to Run an Online Business that Pays and Pays and Twitter Power 3.0. He has also written over 40 ebooks. Joel has appeared in The New York Times, on Jon Stewart's The Daily Show, on CNN online, on Fox News, and many other places. He is a recognized leader in the live video marketing space and regularly broadcasts trainings, interviews and other videos on Facebook Live, Periscope and other platforms. Joel currently resides in Denver, CO.
Content
- Intro
- Title
- Copyright
- Table of Contents
- Foreword
- Preface
- Introduction: How We Got Here. And What We've Got Here
- Chapter 1: The Rapid Development Of Live Video Technology
- Chapter 2: Live Video For Personal Branding And Business
- What Kind of Content Makes for Good Live Video?
- Clickbait Events
- Straight To Camera
- Go Behind The Scenes
- Live Interviews
- Corporate And Institutional Events
- Should Live Videos Be Long Or Short?
- Should Live Videos Be Planned Or Spontaneous?
- How To Manage Interaction
- Chapter 3: Features To Find, Use And Expect When Live Video Broadcasting
- Video Descriptions
- Audience Selection
- Filters & Lenses
- Reactions
- Comments
- Pinned Comments
- Metrics
- Repackaged Videos And Temporary Videos
- Desktop Live
- Live Contributors
- Multiple Person Broadcasts
- Live Video Waiting Rooms
- Chapter 4: Live Video Case Studies
- National Post Reporters Versus Homer Simpson
- The British Museum Goes Global. Live
- Doritos Plays Russian Roulette Live
- Benefit Cosmetics Becomes A Broadcast Company
- AirBnB Stays At Someone's Else Live Home
- Conclusion
- What About Apps and Gear?
- About the Author
