
Click Here to Order
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While most of us are familiar with large Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware of the thriving world of small businesses online, especially in the realm of information products.
Click Here to Order creates an entertaining and instructive narrative that provides an in-depth look at the history of the unintentionally underground movement known as "infoproduct marketing"-and the people who have profited and succeeded in the industry.
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Content
- Intro
- Cover
- Title
- Copyright
- Table of Contents
- Dedication
- Foreword
- Preface Internet Marketing: The Unintentional Underground
- Chapter 1 Working without a 'Net: When the Superhighway Was a Cowpath
- Dreamers and Geeks
- ARPAnet
- Net Wars
- From Net to Web
- The Last Component
- The Stage is Set
- Chapter 2 A Way With Words: The Write Stuff
- Here Be Monsters
- Brave New World
- Trading Places
- Classified Information
- The Prospecters
- On the Shoulders of Giants
- Chapter 3 Between the Lines: Commercial Zone
- Do As I Say, Not As I Did
- A Banner Year
- The "baby announcement" of the World Wide Web
- Gimme Fever
- Business Class
- Enclose $1.25 plus 50¢ for shipping and handling
- The Unknown Copywriter
- Do you copy?
- Chapter 4 Naming Names: Lists, Leads and the Curse of Spam
- Spam, Spam, Spam, Spam, Lovely Spam! Wonderful Spam!
- Winging It
- Big Brother Meets Madison Avenue
- Chapter 5 Share the Wealth: You Click My Site, I'll Click Yours
- Traffic Jam
- How Many Clicks from Here to Success?
- All in the Family
- Thank You, Mary Alice
- AdWord-tising
- AdSense and Sensibility
- Chapter 6 Stage Coach: "Showing Off," from Seminars to Workshops
- First, Foremost and Famousest
- When the Student is Ready.
- Enter Your Code and Press # to Connect
- Sittin' Pretty
- Pioneer 2.0
- Focus Group
- Show & Tell
- Chapter 7 Rhyme and Reason: Focus Your Sites
- Abracadabra: Making Millions Appear
- Think Big
- Renaissance Man
- Nitches and Neeshes
- Chapter 8 The More Things Change.: Milestones and Roadsigns
- Work at Home in Your Underwear
- Change or Die
- Beginnings, Middles, and Endings
- Chapter 9 Social Truth: Don't Take My Word for It
- Crystal Ball
- Notes
- Directory of Internet Marketers
- Index
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File format: ePUB
Copy protection: Watermark-DRM (Digital Rights Management)
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