Business Research
A Practical Guide for Undergraduate and Postgraduate Students
5th Edition
Published on 20. February 2021
432 pages
978-1-352-01182-1 (ISBN)
Description
A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour.
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Book
04/2021
5th Edition
Bloomsbury Academic
€68.50
Shipment within 15-20 days
Persons
Jill Collis is Director, Accounting and Auditing Research Centre, Brunel University, UK. She has published several books on accounting and research methods and her writing reflects her experience as a mature student. She is a very active researcher and lectures worldwide.
Roger Hussey is Emeritus Professor, University of Windsor, Canada and University of the West of England, and previously Dean of Guangzhou International Business School, China. After a career in industry, he became Director of Research into Employee Communications at St Edmund Hall, Oxford University, UK, and later held a chair at the University of the West of England, Bristol. He has written many books and articles on accounting. His main research interests are international accounting and corporate governance.
Roger Hussey is Emeritus Professor, University of Windsor, Canada and University of the West of England, and previously Dean of Guangzhou International Business School, China. After a career in industry, he became Director of Research into Employee Communications at St Edmund Hall, Oxford University, UK, and later held a chair at the University of the West of England, Bristol. He has written many books and articles on accounting. His main research interests are international accounting and corporate governance.
Content
1. Understanding Research.- 2. Dealing with Practical Issues.- 3. Identifying your Research Paradigm.- 4. Designing the Research.- 5. Searching and Reviewing the Literature.- 6. Writing your Research Proposal.- 7. Collecting Qualitative Data.- 8. Analysing Qualitative Data.- 9. Integrated Qualitative Data Methods.- 10. Collecting Data for Statistical Analysis.- 11. Analysing Data Using Descriptive Statistics.- 12. Analysing Data Using Inferential Statistics.- 13. Writing your Dissertation or Thesis.- 14. Publishing your Research.- 15. Troubleshooting.
