Management Gurus
A Research Overview
1st Edition
Published on 1. June 2020
144 pages
978-1-000-09158-8 (ISBN)
Description
This book provides a concise, critical expert overview of the elite group of consultants, analysts and commentators known as 'management gurus'.
Often dismissed as lacking in substance, this volume demonstrates that gurus must be taken seriously given their impact on the world of management. Noting that the gurus are very much products of the 1980s, the book accounts for the rise of this group while challenging those who have attempted to personify - to name and acclaim - the gurus. Reviewing the research on management gurus the book proceeds from a consideration of 'guru theory' to offer an analysis of 'the guru industry' and 'guru speak'. Building upon this analysis the book offers a critical engagement with those who have sought to understand gurus as performance artists.
Concluding with a radical agenda for future research which situates management's gurus within the frame of stand-up comedy, this book will enlighten and entertain scholars across the business disciplines and beyond.
Often dismissed as lacking in substance, this volume demonstrates that gurus must be taken seriously given their impact on the world of management. Noting that the gurus are very much products of the 1980s, the book accounts for the rise of this group while challenging those who have attempted to personify - to name and acclaim - the gurus. Reviewing the research on management gurus the book proceeds from a consideration of 'guru theory' to offer an analysis of 'the guru industry' and 'guru speak'. Building upon this analysis the book offers a critical engagement with those who have sought to understand gurus as performance artists.
Concluding with a radical agenda for future research which situates management's gurus within the frame of stand-up comedy, this book will enlighten and entertain scholars across the business disciplines and beyond.
Reviews / Votes
'This succinct and to-the-point volume exemplifies the rigor insight and originality with which David Collins continues to address the Management Guru phenomenon. It is a must for researchers and students in business and management, and for the general reader.' -- Bill Cooke, Chair in Strategy, University of York Management School, UKMore details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
ISBN-13
978-1-000-09158-8 (9781000091588)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2024
1st Edition
Routledge
€35.80
Shipment within 15-20 days
Book
07/2020
1st Edition
Routledge
€76.80
Shipment within 15-20 days
Person
David Collins is Professor in Management and Dean of the Suffolk Business School, University of Suffolk, UK.
Content
Introduction. Two: Who are the Gurus? The Limits of Personification. Three: Guru Theory. Four: The Guru Industry. Five: Guru Speak. Six: Reframing Research on Guru Performance.
