
eBay Business All-in-One For Dummies
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eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow.
eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more.
* Discover the secrets behind driving views for listings
* Find out how to source merchandise for resale
* Get advice on the back-office tasks of running a business
* Grow your business beyond the eBay platform
If you have an eye on building a business on eBay--and beyond--this is the one-stop guide you need to succeed.
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Content
- Intro
- Title Page
- Table of Contents
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Book 1: eBay Basics
- Chapter 1: Connecting with Up-to-Date Technology
- Starting with the Right Device
- Connecting to eBay without a Computer or While at Home
- Choosing an ISP
- Browsing for a Browser
- Chapter 2: Navigating through eBay
- Homing In on the Home Page
- Navigating eBay the Easy Way
- Maneuvering the Categories
- Exploring Home Page Search Options
- Chapter 3: Signing Up and Getting Started
- Registering on eBay
- Picking a Pickproof Password
- Selecting Your User ID
- Signing In to Deal
- eBay's Trust & Safety Is Watching
- Staying Notified about the Rules
- Abuses You Might Report
- Don't Get Caught in a Trading Violation
- Chapter 4: Understanding eBay Transactions
- Checking Out the Listing Page
- Bidding on Auctions
- Buying an Item Outright
- Supercategories and Specialties
- Chapter 5: Checking Out a Seller and Leaving Feedback
- Understanding and Giving Feedback
- Giving Detailed Seller Ratings Properly
- Becoming a Star
- Leaving Feedback with Finesse
- Ways to Leave Feedback
- You Have the Last Word - Replying to Feedback
- Checking Out a Seller's Reputation
- Reading Feedback Reviews
- Getting Protection on eBay
- Chapter 6: Bidding to Win
- Understanding the Bidding Action
- The Secret's in the Timing
- My Favorite Bidding Strategies
- Quick Bidding Tips
- Succeeding by Sniping
- Retracting Your Bid in an Emergency
- Chapter 7: Completing the Transaction
- Monitoring the Auction Action
- Checking Out
- Using Your Credit Card Safely
- Paying with PayPal
- Sending Payment Promptly and Securely
- Contacting the Seller
- Leaving Responsible Feedback
- Chapter 8: Participating in the Community
- Your Social Profile on eBay
- Reaching the World through Your Profile Page
- Playing Nice with Other eBay Members
- Going Deeper into the Community
- Book 2: Essential Tools
- Chapter 1: Researching on eBay
- Looking for Items with eBay's Search
- Searching for Items by Seller
- Refining a Search with Other Options
- Finding eBay Members
- Understanding eBay's Category Hierarchy
- Chapter 2: Researching Collectible Prices
- Pricing New Products for eBay via Mobile
- Finding Pricing Trends on eBay
- Following Collectible-Buying Guidelines
- Online Sources of Information
- Chapter 3: Five-Star Customer Service via Personalized Communications
- Communicating Takes a Little Effort
- Anticipating Initial Buyer Inquiries
- Communicating through eBay Messages
- Personalizing Your Buyer's Communication
- Chapter 4: Letting PayPal Help You Manage the Money
- Understanding How PayPal Works
- Sorting Out PayPal's Different Accounts
- PayPal's Protection Plans
- Downloading Your Transaction History from PayPal
- Chapter 5: Using eBay's Management Tools
- Signing In to Get Going
- Taking Charge on Your My eBay Hub
- Looking at the My eBay Summary Page
- Tracking Your Buying Activity on My eBay
- Organizing My eBay Lists, Searches, and Purchases
- My eBay: Account Tab
- Book 3: Selling Like a Pro
- Chapter 1: Be Sure Your Listings Make Cents
- Keeping an Eye on Where the Pennies Go
- eBay's Optional Listing Features
- Adding the Final Value Fees
- Know Your Options in Auctions
- PayPal Gets Its Cut
- Setting Sensible Shipping Costs
- Chapter 2: Understanding the Finer Points of Selling
- Auction Selling Strategies
- Figuring out What Day to End an Auction
- Knowing What Time to Start Your Auction
- Selling Items through Fixed-Price Sales
- Making Money in Other eBay Zones
- Selling by the Rules
- Knowing eBay's Listing Policies
- Chapter 3: Listing Items for Sale
- Getting Ready to List Your Item
- Deciding on a Sales Format
- Getting Your Sales Specifics in Order
- Selecting a Category: The How and Why
- Creating the Perfect Item Title
- Creating Your Item Description
- Listing Multiples of an Item for Sale with Variations
- Setting Bids, Prices, and Reserves
- Timing Your Auction: Is It Everything?
- I Want to Be Alone: The Private Auction
- Adding Visuals to Highlight Your Item
- Listing the Payment Methods You'll Accept
- Where You Are and Where You'll Ship To
- Checking Your Work and Starting the Sale
- Making Midcourse Corrections
- Chapter 4: Running Your Business on eBay
- Managing Your My eBay: All Selling Area
- Organizing with My eBay: Active Selling
- Using the Tools on the My eBay: Sold Page
- Connecting with Your Customers and Checking the Money
- Stimulating Sales from the My eBay: Unsold Page
- Relisting Items without Extra Work
- eBay Bidding Management Tools
- Book 4: Sourcing Merchandise
- Chapter 1: Understanding eRetail Marketing
- Marketing to Your Customers
- Knowing the Current Market
- Catching Trends in the Media
- Finding eBay's Soon-to-Be-Hot Sellers
- Taking Aim with a Six-Month Merchandise Plan
- Pulling Together Your Inventory Data
- Using Formulas to Calculate Business Data
- Chapter 2: Sourcing Merchandise Like a Pro
- Tips for the Modest Investor
- Buying for Retail: The Basic Course
- Buying Wholesale
- Buying Online for Resale
- Chapter 3: Profiting by Selling for Others Online
- Getting Organized to Sell for Others
- Competing with the Drop-Off Stores
- Understanding the "eBay Valet" Program
- Promoting Your Consignment Business
- Handling Your Business Professionally
- Chapter 4: Sourcing, Liquidation, and Drop-Shipping
- Know the Lingo of Merchandisers
- Salvage: Liquidation Items, Unclaimed Freight, and Returns
- Staying Safe When Buying Online
- Dealing with Drop-Shippers
- Book 5: Presenting Your Items
- Chapter 1: Your eBay Photo Studio
- Setting Up Your Studio
- Your #1 Tool: A Digital Camera
- Scanning Your Wares
- Other Studio Equipment
- Chapter 2: Mastering eBay Photography
- Photo Guidelines
- Photographing the Tough Stuff: Coins and Jewelry
- Prepping and Photographing Clothing
- eBay Gallery of Horrors
- Chapter 3: Writing Listings that Sell, and Using HTML
- Writing Descriptions that Sell
- HTML the Easy eBay Way
- Getting Friendly with HTML
- Add Pictures to Your Description
- Add Videos to Illustrate Your Item
- Using HTML Table Codes to Make Templates
- Creating Your Own HTML Designs and Templates
- Getting a Quick, Basic Template
- Chapter 4: Getting the Most from Your Photos
- Size Matters
- Adding the Artist's Touch
- Image-Editing Software
- Finding a Home for Your Pictures
- Using eBay's Picture Hosting
- Uploading your picture to eBay
- Using Your Free Web Space
- Book 6: Extending Your Reach
- Chapter 1: Developing Your Own Web Presence
- Know Why Your Web Presence Is Important
- Free Web Space - A Good Place to Start
- Paying for Your Web Space
- Naming Your Baby
- Registering Your Domain Name
- Chapter 2: Marketing Tools for Your Web Presence and Social Media
- Advertising with Google AdWords
- Getting Your Site Visible on a Search Engine
- Casting for Customers in Social Media
- Building a Community on Twitter
- Making Friends and Fans on Facebook
- Chapter 3: Tapping PayPal to Expand Sales
- Enabling PayPal Payments on Your Website
- Incorporating the Payment Buttons
- Repeating the PayPal Button Process
- Going Mobile with PayPal Here
- Book 7: Storing and Shipping
- Chapter 1: Organizing Your Product and Shipping Area
- The Warehouse: Organizing Your Space
- Keeping Track of What You Have
- The Shipping Department: Packin' It Up
- Buying Postage Online
- Chapter 2: Shipping without Going Postal
- Shipping: The Heart of Your Business
- Shopping for a Shipping Carrier
- Shipping with USPS
- You, Too, Can Use FedEx
- Getting on the UPS Bandwagon
- Shipping Items through PayPal or eBay
- Chapter 3: Insuring That Your Package Arrives
- Insurance Options
- Making a Claim When Shipping Goes Bad
- Book 8: Power Selling on eBay
- Chapter 1: Going Pro with Seller Hub
- Getting Seller Hub
- Seller Hub Features
- Getting More from Seller Hub
- Relisting and Selling Similar Items
- Accessing Seller Hub Reports
- Chapter 2: Managing Sales with eBay Apps and Third-Party Tools
- Finding Function-Specific Apps
- Choosing Your Management Tools
- Looking for Essential Features
- Exploring Advanced Features
- Finding More to Automate
- Opting for Third-Party Management
- Chapter 3: Attaining PowerSeller and Top Rated Seller Status
- Becoming an eBay Elite Seller
- The Benefits of Membership
- Chapter 4: Deciding When You Need an eBay Store
- Locating Your Special Place Online
- Checking Out Online Stores Galore
- Choosing Between Store Types
- Knowing the Fee Structure
- Selecting Your eBay Store Name
- Setting Up Shop
- Running Your Store
- Book 9: Office and Legal
- Chapter 1: Getting Legal with the State and the Feds
- Giving Your Business an Official Name
- Taking Care of Regulatory Details
- Chapter 2: The Necessity of Taxes and Value of Business Reports
- Dealing with a Professional
- Keeping the Books: Basics to Get You Started
- Records Uncle Sam May Want to See
- Getting the Most from Your Reports
- Keeping Your Records and Data Safe
- Backing Up Your Data
- Saving Your Backup Paperwork
- Chapter 3: Taking Care of Your Finances
- What? Double-Entry Accounting?
- QuickBooks: Professional Bookkeeping
- Setting Up a Chart of Accounts
- Having QuickBooks Report on Your eBay Business
- Posting Sales from PayPal My Way
- Chapter 4: Keeping You and Your Business Secure Online
- Staying Away from Spam
- Recognizing Scams and Phishing
- Fighting Back!
- Keeping Your Password (and Accounts) Secure
- Chapter 5: Networking Your Home or Office
- The What and Why of Networks
- Variations of a Home Network
- Internet Security and Your Home Network
- About the Author
- Connect with Dummies
- End User License Agreement
Chapter 1
Connecting with Up-to-Date Technology
IN THIS CHAPTER
Setting up your hardware
Going online without your own computer
Choosing an Internet service provider
Getting friendly with your browser
If the whole idea of technology gives you the creeps, don't back out now. I feel your pain. Every bit of new tech knowledge that's entered my brain has penetrated only after a great deal of mental whining. I suffered the pain so that you wouldn't have to.
Better yet, you don't need to know much technology (in the true sense of the word) to run a successful online business. Most online sellers have about as much knowledge as you will after you read this chapter.
Starting with the Right Device
You don't have to know a lot of fancy computer mumbo-jumbo to do well on eBay, but you must have a computing device. (Okay, if you have your heart set on using eBay from a mobile device, I give you tips for using them throughout the book.) If you're in the market for a computer, you can buy a new, used, or refurbished system, depending on your computing needs. Consider laptops or tablets for portability as well.
The absolute necessities
Although the following list is geared mainly toward the purchase of new PCs (which you can get for a few hundred bucks), you should read this info even if you're thinking of buying a used computer:
- Look for a computer with a good-size hard drive. Remember how the classic movie The Time Machine sent a traveler thousands of years into the future? Imagine if each of those years was a computer file. The more time you spend using your computer, the more stuff you want to save on your hard drive. The more stuffed your drive, the bigger the timespan it represents - and the less you'd want to lose it. I recommend buying the biggest hard drive your budget affords you - because no matter how large your hard drive is, you'll find a way to fill it up. And while you're at it .
- Consider an external backup drive of at least 1.5TB. Backing up your data on a regular basis can help save you from the many disasters that sometimes befall a computer that's active on the Internet. You can find new 1.5TB drives for sale on eBay for under $50.
- Make sure you have a top-quality modem. Your modem connects your computer to the Internet, normally using a broadband cable or (mostly in days of yore) a telephone line. Even if you have a high-speed connection (see later in this chapter), you need a modem that transfers lots of data quickly (we're talking many thousands of megabits per second, or Mbps). The fastest cable modem currently in use is DOCSIS 3.0 (backward-compatible with older standards). DOCSIS 3.0 has more channels than previous versions, and can bond multiple channels for higher speeds. If you rent your modem from your Internet provider, request an upgrade to the latest standards.
- Get a big screen. An LCD or LED monitor that has at least a 23-inch screen with high resolution can make a huge difference after several hours of rabid listing, bidding, or proofreading your item descriptions. (If your monitor is smaller, you may have a hard time actually seeing the listings and images.)
- Make sure the computer's central processing unit (CPU) is fast. A CPU (also known as a "chip") is your computer's brain. It should be the fastest you can afford. You can always opt for the top of the line, but even a slower 2 GHz (gigahertz) processor could suffice. One of my computers is an antique slowpoke, but it's still fast enough that it won't choke when I ask it to do some minor multitasking. If you want lightning-fast speed (imagine a Daytona 500 race car with jet assist), you have to move up to an octa-core processor.
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You must have a keyboard. No keyboard, no typing. In the case of a tablet, if you're comfortable with an on screen keyboard, go for it, the basic keyboard is fine. They do make ingenious ergonomic models, but if the standard keyboard feels comfortable to you, stick with it.
Different keyboards have different feels. I like a keyboard with "clicky" keys, because their action lets my fingers know that the letters I type actually appear. Test out several keyboards prior to purchase and see which one suits your typing style.
- You need a pointing device, usually a mouse. Some laptops come with touchpads or trackballs designed to do the same thing - give you a quick way to move the pointer around the screen so you can select options by clicking or tapping.
Buying a used computer
If you don't have much money to spend, you might want to investigate the used market. Thousands of perfectly good used machines are floating around looking for a caring home. You can pick up a model that's a few years old for a couple of hundred dollars, and it will serve your budding eBay needs just fine. The same holds true for used Macs. Make sure a monitor is included in the purchase price (or buy a new one). The good news: eBay's sellers sell their old computers when upgrading. You can get some great deals.
Buying a refurbished computer or device
If you don't feel comfortable buying a used machine, you may want to consider a factory-refurbished model. These are new machines that were returned to the manufacturer for one reason or another. The factory fixes them so they're just like new and then sweetens the deal with a warranty. Some companies even offer optional, extended, on-site repairs. What you're getting is a new computer at a deep discount because the machine can't be resold legally as new.
For the most part, refurbished computers are defined as returns, units with blemishes (scratches, dents, and so on), or evaluation units. The factories rebuild them to the original working condition, using new parts (or sometimes used parts that meet or exceed performance specs for new parts). They come with 60- to 90-day warranties that cover repairs and returns. Warranty information is available on the manufacturers' websites. Be sure to read it before you purchase a refurbished computer.
Major computer manufacturers such as Dell, Lenovo, Hewlett-Packard, and Apple provide refurbished computers. Check whether their websites have stores on eBay, or go direct to their sites. For example, you can visit, www.apple.com/shop/browse/home/specialdeals/mac, www.hp.com/go/refurbished, http://outlet.lenovo.com/outlet_us/, and www.dell.com/outlet, and check for closeouts and refurbished goods. I do it and have never been burned!
Because the inventory of refurbished computers changes daily (as do the prices), there's no way of telling exactly how much money you can save by buying refurbished instead of new. I suggest that you find a new computer you like (and can afford) in a store or a catalog, and then compare it with refurbished systems. If you're thinking about buying from the web or a catalog, don't forget to include the cost of shipping in the total price. Even with shipping costs, however, a refurbished computer may save you between 30 and 60 percent, depending on the deal you find.
Upgrading your devices with the help of eBay
I've seen eBay listings for workable, older PCs and laptops (a few years old), fully outfitted, for $200. For that matter, you can get great deals on used tablets and smartphones to use for your listings.
You can also find on eBay all the bits and pieces you need to upgrade your computing system. The items you may find most useful include
- Digital cameras and scanners
- Flash drives and memory cards
- Wireless routers
- Monitors
- Printers
Home wireless networks are becoming de rigueur; many people have them set up even if they don't have a business at home (Book 9 Chapter 5 shows you how to set up your own network). I have a wireless printer/scanner combination that allows me to send scans through my network from my scanner to any device located elsewhere in my home.
You may have to keep checking in and monitoring the different listings on eBay or manufacturers' sites; they change daily. On eBay, put in your best bid, and check back later to see whether you've won! (If you want to find out about the fine art of auction sniping - bidding at the last minute - skip to Chapter 6 in this minibook. I won't be insulted if you leave me in Chapter 1 for a while now. Honest.)
Connecting to eBay without a Computer or While at Home
Selling on eBay isn't as easy without a computer; it can be done, but eventually you'll want to buy one. That said, I do a large proportion of my eBay work on mobile devices, and it's very convenient.
I'll be referring to the use of the eBay mobile app throughout the book because it is easy to use. I generally start posting drafts of my listings from a smartphone (using an older phone with a good camera) and finish the listings on my laptop.
I find it easier to be sure my listing is competitive when I can check other active (and sold) items on the site at the same time. Also, I often tend leave out some details...
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