eBay Business All-in-One For Dummies
3rd Edition
Published on 18. July 2013
840 pages
978-1-118-40168-2 (ISBN)
Description
Everything you need to know to start and run a successfuleBay business
eBay now has 100 million active users and just keeps growing.And they have turned to For Dummies books and bestsellingeBay author Marsha Collier to help guide them through buying andselling on eBay for over a decade. This nine-books-in-one guide hasnow been updated to cover all the newest eBay seller tools, newtechniques to drive sales, new ways to enhance an eBay businessusing social media, and more. Marsha Collier covers the basics,essential tools, professional selling tips, where to findmerchandise, how to showcase and promote your stuff, storage andshipping, advice for Power Sellers, and legal/office issues.
* A complete update of the bestselling eBay business guide
* Covers getting the necessary eBay selling tools, how to doproduct research and set up payment systems, and tips on settingprices, creating good listings, and organizing sales
* Helps you find things to sell at prices that will make aprofit, create listings that get attention, take great merchandisephotos, and promote your items on social media sites
* Offers advice on providing customer service, safely storing andshipping your merchandise, and handling necessary bookkeeping andtax chores
* Includes how to analyze data and establish the needed resourcesto become a Power Seller
eBay Business All-in-One For Dummies, 3rd Edition is thesoup-to-nuts guide for running a successful eBay business.
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Marsha Collier
eBay Business All-in-One For Dummies
Book
08/2013
3rd Edition
Wiley
€32.90
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Person
Marsha Collier is a social commerce and marketing expert. Her eBay books in the For Dummies series have combined to sell over one million copies. She has been named to the "Top 20 Women Social Media Influencers" list at forbes.com. Marsha hosts a weekly customer service chat on Twitter at #custserv.
Content
Introduction 1
Book I: eBay Basics 5
Chapter 1: Hooking Up with Online Technology 7
Chapter 2: Navigating through eBay 21
Chapter 3: Signing Up and Getting Started 37
Chapter 4: Knowing eBay Sales 57
Chapter 5: Checking Out the Seller and Leaving Feedback 79
Chapter 6: Bidding to Win 103
Chapter 7: Completing the Transaction 125
Chapter 8: Participating in the Community 141
Book II: Essential Tools 163
Chapter 1: Researching on eBay 165
Chapter 2: Researching Collectible Prices 185
Chapter 3: Five-Star Customer Service Through EloquentCommunications 207
Chapter 4: Letting PayPal Help You Manage the Money 221
Chapter 5: Using eBay's Management Tools 237
Book III: Selling Like a Pro 261
Chapter 1: Be Sure Your Listings Make Cents 263
Chapter 2: Knowing the Finer Points of Selling 281
Chapter 3: Listing Items for Sale 311
Chapter 4: Listing via eBay's Turbo Lister 347
Chapter 5: Running Your Business on My eBay 361
Book IV: Sourcing Merchandise 381
Chapter 1: Understanding Online Retailing 383
Chapter 2: Sourcing Merchandise Like the Pros 395
Chapter 3: Selling Other People's Stuff Online 417
Chapter 4: Sourcing Liquidation and Drop-Shipping 433
Book V: Presenting Your Items 445
Chapter 1: Your eBay Photo Studio 447
Chapter 2: Mastering eBay Photography 463
Chapter 3: Designing Your Website, Listings, and Blogs with HTML479
Chapter 4: Getting Your Photos Ready for eBay 503
Chapter 5: Getting Your Photos on eBay and the Web 513
Book VI: Extending Your Reach 523
Chapter 1: Developing Your Web Presence 525
Chapter 2: Marketing Tools for Your Web Presence and SocialMedia 535
Chapter 3: Tapping PayPal Resources to Expand Sales 549
Book VII: Storing and Shipping 557
Chapter 1: Organizing Your Merchandise and Shipping Area 559
Chapter 2: Shipping without Going Postal 581
Chapter 3: Insuring Your Item's Delivery 607
Book VIII: Power Selling on eBay 621
Chapter 1: Going Pro with eBay's Selling Manager 623
Chapter 2: Managing Sales with eBay Apps and Third-Party Tools641
Chapter 3: Attaining PowerSeller and Top Rated Seller Status657
Chapter 4: Deciding When You Need an eBay Store 667
Book IX: Office and Legal 689
Chapter 1: Getting Legal with the State and the Feds 691
Chapter 2: The Joys of Taxes and Business Reporting 707
Chapter 3: Taking Care of Your Finances 723
Chapter 4: Keeping You and Your Business Secure Online 741
Chapter 5: Networking Your Office 757
Index 767
