Principles of General Management
The Art and Science of Getting Results Across Organizational Boundaries
1st Edition
Published on 1. October 2008
488 pages
978-0-300-13491-9 (ISBN)
Description
In 1958, Bible scholar Morton Smith announced the discovery of a sensational manuscript, a second-century letter written by St. Clement of Alexandria, who quotes an unknown, longer version of the Gospel of Mark. When Smith published the letter in 1973, he set off a firestorm of controversy that has raged ever since. Is the text authentic, or a hoax? Is Smith's interpretation correct? Did Jesus really practice magic, or homosexuality? And if the letter is a forgery, why? Through close examination of the discovered manuscript's text, Peter Jeffery unravels the answers to the mystery and tells the tragic tale of an estranged Episcopalian priest who forged an ancient gospel and fooled many of the best biblical scholars of his time. Jeffery shows convincingly that Smith's Secret Gospel is steeped in anachronisms and that its construction was influenced by Oscar Wilde's Salome, twentieth-century misunderstandings of early Christian liturgy, and Smith's personal struggles with Christian sexual morality.
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Additional editions
John L. Colley | Jacqueline L. Doyle | Robert D. Hardie
Principles of General Management
The Art and Science of Getting Results Across Organizational Boundaries
Book
06/2007
Yale University Press
€48.00
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Content
- Intro
- Contents
- Foreword
- Preface
- Acknowledgments
- Part I: Introduction to General Management
- 1. General Management in Economic Context
- 2. General Management in Organizational Context
- 3. The Roles and Tasks of the General Manager
- Part II: The General Management Process: Planning
- 4. The Efficacy of Strategic Management
- 5. The Strategic Management Process
- 6. Fundamentals of Strategy Formulation
- 7. The Strategic Plan: Purpose, Direction, and Goals
- 8. The Business Plan: Scale and Resources
- 9. The Annual Plan: Anticipated Actions
- Part III: Analytical Concepts for the General Manager
- 10. The Business Model
- 11. The Relationship between Cash Flow and Growth
- 12. Product, Marketing, and Pricing Strategies
- 13. Relating Productivity and Firm Growth
- 14. Residual Income, EVA, and Corporate Capital Charges
- 15. The Allocation (Redeployment) of Capital (Cash)
- 16. Share Repurchases
- Part IV: General Managers Taking Action
- 17. Making Effective Decisions
- 18. Organizing and Aligning
- 19. Staffing
- 20. Integrating
- 21. Executing
- Part V: In Summation
- 22. Controlling and Reporting
- 23. Learning and Innovation
- 24. Public Relations and Advocacy
- 25. Reflections on General Management
- Notes
- Bibliography
- Index
