Communication in Poultry Grower Relations
A Blueprint to Success
Published on 8. August 2008
244 pages
978-0-470-37672-0 (ISBN)
Description
Communication in Poultry Grower Relations shows a processused to continuously improve the working relationship betweenintegrators and their growers. A special feature is the "how to"format in which this book details the relationship process so acompany and its growers can implement the procedures discussed.
The book also provides a comprehensive discussion on thedynamics associated with corporate culture changes. The reader willlearn how to manage the resistance associated with each of the fivephases of change to successfully implement the improvements in thecompany-grower working relationship.
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05/2008
Wiley
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08/2001
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Person
Larry Cole, PHD, University of Oklahoma, is nationallyrecognized for his work in grower relations. He designed andprovided a series of seminars on grower relations for the U.S.Poultry & Egg Association. He founded Cole Poultry TrainingConsultants and is the author of Frustration Is YourOrganization's Best Friend and over thirty articles onrelated topics.
Content
Acknowledgments; Introduction; Where we are is from where we came; Inverting the pyramid; Creating a grower-relations corporate culture; Moments of truth - The keys to successful working relationships; Growers speak to the issue of creating the ideal company-grower working relationship; knowing what needs to be known; Making decisions closer to the grower; Implementing the WOW! factor; Building bridges on the way to grower relations; Leading change; Integrating the parts to make the whole; How to Contact the Author; Appendix A: Growere Relation Survey; Appendix B: Delmarva Survey; Appendix C: Flock Services Report; Appendix D: Excellence in Grower Relations; Appendix E: What Can Be Done to Create a WOW!?; Appendix F: Poultry and Environmental Dialogue
