
The Limits of Performativity
Description
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This book was originally published as a special issue of the Journal of Cultural Economy.
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Persons
Liz McFall is Head of Sociology at the Open University, UK. Her work explores how markets are made especially for dull products like insurance that people don't really want to buy. She is working on Devising Consumption a book that argues that it takes all sorts of technical, material, artistic and metaphysical know-how to make people want to spend. She is author of Advertising: a cultural economy, co-editor of Conduct: sociology and social worlds and co-editor of the Journal of Cultural Economy.
Franck Cochoy is a Professor of Sociology at the University of Toulouse, France. He has published extensively on the market mediations between producers and consumers, from marketing to packaging, via advertising and other curiosity devices.
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