The Unauthorized Guide to Doing Business the Simon Cowell Way
10 Secrets of the International Music Mogul
Published on 19. November 2010
216 pages
978-0-85708-147-6 (ISBN)
Description
From a job in the mail room at EMI Music Publishing Cowell rosethrough the ranks swiftly and after becoming a record producer atthe firm, left to set up his own company. Following the collapse ofhis first business and a time at BMG, Cowell went on to pioneer thePopstars TV talent show, and subsequently co-produce PopIdol and more recently The X Factor. As a music producerhe has achieved sales of over 25 million albums, over 70 top 30records, and 17 Number 1 singles. His band 'Westlife' has achievedan impressive 10 Number 1 hits alone.
The Sunday Times Rich List recently estimated that heearned £33.5m in one year alone, thanks to the global successof the 'Pop Idol' brand.
The 10 Secrets of the International Music Mogul are:
* Work Your Way Up - get to know yourindustry
* Don't Be Defeated - how to overcome set backs inbusiness
* Grab Opportunities - respond to the market
* Know Your Market - and consistently produce theproduct they want
* Think Differently - take your product and spin it indifferent formats
* Get Your Name on the Credits - and reap therewards
* Don't Look Back - learn from missedopportunities but keep moving forwards
* Say it How It Is - straight talking saves time inbusiness
* Build a Personal Brand - and be respected for what youdo well if nothing else
* Use Your Contacts - there is no shame to pullingstrings in business
The Sunday Times Rich List recently estimated that heearned £33.5m in one year alone, thanks to the global successof the 'Pop Idol' brand.
The 10 Secrets of the International Music Mogul are:
* Work Your Way Up - get to know yourindustry
* Don't Be Defeated - how to overcome set backs inbusiness
* Grab Opportunities - respond to the market
* Know Your Market - and consistently produce theproduct they want
* Think Differently - take your product and spin it indifferent formats
* Get Your Name on the Credits - and reap therewards
* Don't Look Back - learn from missedopportunities but keep moving forwards
* Say it How It Is - straight talking saves time inbusiness
* Build a Personal Brand - and be respected for what youdo well if nothing else
* Use Your Contacts - there is no shame to pullingstrings in business
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Other editions
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Trevor Clawson
The Unauthorized Guide to Doing Business the Simon Cowell Way
10 Secrets of the International Music Mogul
Book
12/2010
1st Edition
Capstone Publishing Ltd
Unfortunately, price unknown
Article exhausted; check different version
Person
Trevor Clawson is a freelance business journalist specialising in fast growth companies, management, new media, technology and marketing. His work has appeared in the Guardian, the Independent, the Sunday Times, the Mail on Sunday, Director magazine, Growing Business magazine and Revolution. Prior to going freelance he edited a business teletext news service for BBC World television and two magazines-e.Business and PLC Director. He is the author of two books: How to Grow Your Own Business (Crimson) and Business the Jamie Oliver Way (Capstone).
Content
The Life and times of Simon Cowell.
One: Know Your Industry.
Simon Cowell's status as one of the most powerful men in therecord industry has been achieved on the back of a recent run of TVshows, but he spent many years learning the music business from thebottom up.
Two: Know Your Audience.
Successful marketing depends on a close and intimate knowledgeof your target consumers and what they want. Over the years, Cowellhas honed his market research methods.
Three: Harness the Power of the Crowd.
With X Factor, American Idol and Got Talent, Cowell hasharnessed the power of the crowd to find and develop bankableartists.
Four: Think Big, Think Lateral.
Cowell's latter-day business model is elegantly simple but theexecution of his plans has required ambitious thinking and astrategy that spans music, television and new media.
Five: Develop International Formats.
Successful television formats can be sold around the world andCowell has been quick to exploit the potential of his owncreations.
Six: Work with Partners.
Despite his public image as a freewheeling maverick, Cowell'sbusiness success has been based on long-term collaboration withpartners.
Seven: Tell it Like it Is.
Cowell's talent for plain speaking has served him well as atelevision personality and it is not an act. The Simon Cowell brandreflects his approach to life and business.
Eight: Manage the Talent.
The acts signed to Cowell's record label represent some of hismost valuable assets. He takes care to steer their careers in asuccessful direction.
Nine: Learn to Roll with the Punches.
Cowell has seen his fair share of setbacks but he has alwaysbounced back and moved his career forward.
Ten: Get Your Name on the Title.
By assuming a leadership role and owning assets Cowell has beenable to do things his own way while earning a lot of money.
How to do Business the Simon Cowell Way.
The Last Word.
Notes.
Index.
About the Author.
One: Know Your Industry.
Simon Cowell's status as one of the most powerful men in therecord industry has been achieved on the back of a recent run of TVshows, but he spent many years learning the music business from thebottom up.
Two: Know Your Audience.
Successful marketing depends on a close and intimate knowledgeof your target consumers and what they want. Over the years, Cowellhas honed his market research methods.
Three: Harness the Power of the Crowd.
With X Factor, American Idol and Got Talent, Cowell hasharnessed the power of the crowd to find and develop bankableartists.
Four: Think Big, Think Lateral.
Cowell's latter-day business model is elegantly simple but theexecution of his plans has required ambitious thinking and astrategy that spans music, television and new media.
Five: Develop International Formats.
Successful television formats can be sold around the world andCowell has been quick to exploit the potential of his owncreations.
Six: Work with Partners.
Despite his public image as a freewheeling maverick, Cowell'sbusiness success has been based on long-term collaboration withpartners.
Seven: Tell it Like it Is.
Cowell's talent for plain speaking has served him well as atelevision personality and it is not an act. The Simon Cowell brandreflects his approach to life and business.
Eight: Manage the Talent.
The acts signed to Cowell's record label represent some of hismost valuable assets. He takes care to steer their careers in asuccessful direction.
Nine: Learn to Roll with the Punches.
Cowell has seen his fair share of setbacks but he has alwaysbounced back and moved his career forward.
Ten: Get Your Name on the Title.
By assuming a leadership role and owning assets Cowell has beenable to do things his own way while earning a lot of money.
How to do Business the Simon Cowell Way.
The Last Word.
Notes.
Index.
About the Author.
