This is Social Commerce
Turning Social Media into Sales
Published on 13. January 2012
224 pages
978-0-85708-253-4 (ISBN)
Description
The first book to market on the hottest topic on the web
Social commerce is the new buzz word and this book will be thefirst to cut through the hype and tell you exactly what it allmeans... and how to do it. Social media has moved on, it's notenough to just be engaging your customers in fun chit-chat, now youcan sell to them directly through their favourite social mediaplatform. ASOS, the fashion website, have just set up a commercesite on Facebook and people are scrambling to follow in theirfootsteps. No longer do you have the nightmare of dragging peoplefrom their social networking site to your homepage - you canget them buying right where they are! In this follow up to ThisIs Social Media Guy Clapperton uses the same easy-to-followvisuals and instructions to break the process down and show youexactly how to set up your own social commerce operation and how tomake it a success.
Includes:
* Step-by-step guide to setting up your own commerce site withinsocial media platforms such as Facebook
* Building a loyal community who will keep coming back and buyingfrom you
* How to offer superb customer service to your social mediaconsumers
* Developing new product especially for this new environment
* Measuring your ROI
Social commerce is the new buzz word and this book will be thefirst to cut through the hype and tell you exactly what it allmeans... and how to do it. Social media has moved on, it's notenough to just be engaging your customers in fun chit-chat, now youcan sell to them directly through their favourite social mediaplatform. ASOS, the fashion website, have just set up a commercesite on Facebook and people are scrambling to follow in theirfootsteps. No longer do you have the nightmare of dragging peoplefrom their social networking site to your homepage - you canget them buying right where they are! In this follow up to ThisIs Social Media Guy Clapperton uses the same easy-to-followvisuals and instructions to break the process down and show youexactly how to set up your own social commerce operation and how tomake it a success.
Includes:
* Step-by-step guide to setting up your own commerce site withinsocial media platforms such as Facebook
* Building a loyal community who will keep coming back and buyingfrom you
* How to offer superb customer service to your social mediaconsumers
* Developing new product especially for this new environment
* Measuring your ROI
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Book
02/2012
Capstone Publishing Ltd
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Person
Guy Clapperton is a journalist, broadcaster and speaker on business issues and all things digital in the press. He has spoken on social media all over the world since the release of his last book, This is Social Media.
Content
Introduction: The Death of Attention vii
Chapter 1: Welcome to Social Commerce 1
Chapter 2: Diving In 21
Chapter 3: Getting New Customers in the Social Media Age 41
Chapter 4: Subtle Selling 59
Chapter 5: Customers and Beyond - The DifferentCommunities You Can Talk to 77
Chapter 6: Building a Community 95
Chapter 7: New Product Development and Customer Service 113
Chapter 8: Marketing Communications 129
Chapter 9: Show Me the Money - Measuring ROI 147
Postscript 163
Index 167
Chapter 1: Welcome to Social Commerce 1
Chapter 2: Diving In 21
Chapter 3: Getting New Customers in the Social Media Age 41
Chapter 4: Subtle Selling 59
Chapter 5: Customers and Beyond - The DifferentCommunities You Can Talk to 77
Chapter 6: Building a Community 95
Chapter 7: New Product Development and Customer Service 113
Chapter 8: Marketing Communications 129
Chapter 9: Show Me the Money - Measuring ROI 147
Postscript 163
Index 167
