Technology at the Margins
How IT Meets the Needs of Emerging Markets
Published on 1. November 2010
192 pages
978-0-470-92065-7 (ISBN)
Description
Remain competitive by offering more accessible, affordable, andrelevant information technologies that meet mass-market needs
Technology at the Margins demonstrates that by making ITmore accessible, affordable, and relevant, new mass marketscan be opened. Based on solid insights generated in keyareas of health, education, finance and the environment, the bookoffers practical recommendations and insights from world leaders,innovators, practitioners and new users of emergenttechnologies.
* Offers recommendations on how companies can ensure their owncompetitiveness by offering more accessible, affordable, andrelevant information technologies to support mass market needs
* Suggests practical recommendations and insights from worldleaders, innovators, practitioners and new users of emergenttechnologies
* Challenges businesses to rethink their uses of existingtechnologies
Technology at the Margins will be of interest to decisionmakers in the private, public and nonprofit sectors who areinterested in opportunities offered by IT in meeting the needs ofthose at the base of the worlds economic pyramid.
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Sailesh Chutani | Jessica Rothenberg Aalami | Akhtar Badshah
Technology at the Margins
How IT Meets the Needs of Emerging Markets
Book
12/2010
Wiley
€37.50
Shipment within 10-20 days
Persons
SAILESH CHUTANI is the cofounder and CEO of Mobisante, Inc.where his goal is to democratize access to healthcare by makingdiagnostics affordable and accessible. He was formerly a seniordirector for external research at Microsoft where he pioneered openinnovation and funded seminal work in mHealth and technology forthe emerging markets. Chutani has also held leadership roles ingrowing new businesses and products within companies such asHewlett-Packard, Oracle, Microsoft, and Transarc Corporation.
JESSICA ROTHENBERG AALAMI is the Managing Director of theGobee Group. Her teams provide research insights and fieldexpertise to global businesses, governments, practitioners andtheir partners. As a research scholar affiliated with theUniversity of California, Berkeley Roundtable on the InternationalEconomy (BRIE), she works extensively in social and economicdevelopment and global corporate social responsibility (GlobalCSR).She holds degrees in economic geography and international politicaleconomy.
AKHTAR BADSHAH is a Senior Director of Global CommunityAffairs at Microsoft, where he administers the company's globalcommunity investment and employee programs. He also manages theMicrosoft Unlimited Potential Community Technology Skills Program,a global initiative designed to help narrow the technology skillsgap; and Technology for Social Good that supports nonprofits withtheir technology needs. Badshah has been in the field of communitydevelopment for over twenty-five years in various capacities inacademia, nonprofits, and business.
Content
Foreword.
Preface.
Chapter 1 Information and Communication Technologies ForEveryone.
Innovative Ways to Reach the Majority of the World.
What Are the Barriers to Success?
Where Are We Today?
Summary Points.
Notes.
Chapter 2 Healthcare: Where It Is Needed and When It IsNeeded.
World Health.
Health Education.
Health Administration and Management.
Telemedicine.
Diagnosis and Prevention.
Disease Surveillance and Information Gathering.
Taking Stock.
Steps to Take to Move into the Future.
Summary Points.
Notes.
Chapter 3 Outside the "Education Box".
Who's Getting an Education?
Breaking Down the Problem.
Classroom ICT: A History of Unmet Expectations.
Curriculum within Reach.
Corporations Invest in ICT for Education.
New Delivery Methods.
Effective Mediation.
What Is Known?
New Directions and Challenges Ahead.
Summary Points.
Notes.
Chapter 4 Microfinance: The Next Phase.
Who Are the "Unbanked"?
Microfinance: Meeting Financial Needs of Poor Households.
Microfinance Goes Beyond the "Lending Circle"Approach.
Barriers to Microfinance.
ICT Is Helping.
Management Information Systems Now at the Core ofMicrofinance.
Where Does Microfinance Go From Here?
Challenges.
Summary Points.
Notes.
Chapter 5 Feeding and Supporting the World in a ChangingEnvironment.
World of Limited Resources.
Moving Science from Labs to the Field.
Minimizing the Impact of Natural Disasters.
Where Do We Go From Here?
Summary Points.
Notes.
Chapter 6 Conclusion: Harnessing Disruption.
Reimagining the Role of Experts.
Reimagining the Role of Institutions.
Reimagining Partnerships.
Reimagining Business Models.
Reimagining Research.
Reimagining Our Biases.
Reimagining Public Infrastructure.
Looking Ahead.
Notes.
References.
Index.
