Research Methods, Design, and Analysis eBook PDF, Global Edition
Description
Encourages mastery of the basic principles of psychological research
Research Methods, Design, and Analysis, 12th Edition provides an understanding of the research methods used to investigate human thought and behaviour. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connections.
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Content
- PART I: Introduction
- Chapter 1: Introduction to Scientific Research
- Chapter 2: Research Approaches and Methods of Data Collection
- PART II: Planning the Research Study
- Chapter 3: Problem Identification and Hypothesis Formation
- Chapter 4: Ethics
- PART III: Foundations of Research
- Chapter 5: Measuring Variables and Sampling
- Chapter 6: Research Validity
- PART IV: Experimental Methods
- Chapter 7: Control Techniques in Experimental Research
- Chapter 8: Experimental Research Design
- Chapter 9: Procedure for Conducting an Experiment
- Chapter 10: Quasi-Experimental Designs
- Chapter 11: Single-Case Research Designs
- PART V: Survey, Qualitative, and Mixed Methods Research
- Chapter 12: Survey Research
- Chapter 13: Qualitative and Mixed Methods Research
- PART VI: Analyzing and Interpreting Data
- Chapter 14: Descriptive Statistics
- Chapter 15: Inferential Statistics
- PART VII: Writing the Research Report
- Chapter 16: Preparing the Research Report for Presentation or Publication
