Transforming Organizations
Description
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
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Christine Erlach studied psychology and systemic therapy. In her past experiences as a lecturer and researcher at the University of Munich (Germany) her studies dealt with power of narrative methods for finding and transporting tacit knowledge and cultural values and beliefs. For the last 20 years she has been using narrative methods to make implicit, experiential knowledge and beliefs tangible, and she advises organizations in knowledge transfer processes. She is founder of NARRATA Consult, a network that is specializing in narrative knowledge- and change management. She has authored numerous publications on narrative methods in organizations.
