
Big Data Analytics
Description
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Chapters examining analytics for decision-making cover such topics as:
Big data analytics for gathering business intelligence
Data analytics and consumer behavior
The role of big data analytics in organizational decision-making
This book also looks at digital marketing and focuses on such areas as:
The prediction of marketing by consumer analytics
Web analytics for digital marketing
Smart retailing
Leveraging web analytics for optimizing digital marketing strategies
Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.
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Persons
Dr. Mansaf Alam is a professor in the Department of Computer Science, Faculty of Natural Sciences, at Jamia Millia Islamia University, New Delhi, India. He has also been a Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and editor-in-chief of the Journal of Applied Information Science. As a journal and conference paper author, he conducts research in such areas as big data analytics, machine learning and deep learning, cloud computing, cloud database management systems, object-oriented database systems, information retrieval, and data mining. His other academic activities include: journal reviewer, member of conference program committees, journal editorial board member, and book author.
Content
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