Franchise
The Golden Arches in Black America
Published on 7. January 2020
336 pages
978-1-63149-395-9 (ISBN)
Description
WINNER • 2021 PULITZER PRIZE IN HISTORY The "stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America.
Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain's Franchise investigates the complex interrelationship between black communities and America's largest, most popular fast food chain. Taking us from the first McDonald's drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.More details
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05/2021
Liveright Publishing Corporation
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06/2020
Liveright Publishing Corporation
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Person
Marcia Chatelain is a professor of history and African American studies at Georgetown University, and is a leading public voice on the history of race, education, and food culture. The author of South Side Girls, Chatelain lives in Washington, DC.
Content
- Intro
- Title
- Contents
- Introduction: From Sit-In to Drive-Thru
- Chapter One: Fast Food Civil Rights
- Chapter Two: Burgers in the Age of Black Capitalism
- Chapter Three: The Burger Boycott and the Ballot Box
- Chapter Four: Bending the Golden Arches
- Chapter Five: Black America, Brought to You by . . .
- Chapter Six: A Fair Share of the Pie
- Chapter Seven: The Miracle of the Golden Arches
- Conclusion: Bigger than a Hamburger
- Acknowledgements
- Notes
- Index
- Copyright
