Absolute Essentials of Digital Marketing
1st Edition
Published on 24. September 2020
118 pages
978-1-000-20908-2 (ISBN)
Description
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.
The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing.
Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing.
Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Reviews / Votes
"This is a great introduction to digital marketing, which gets students up-to-speed in an easily digestible way. It covers some of the key areas of digital marketing communications, such as SEO, search engine advertising, email, etc. I highly recommend this book if you want something that explains key concepts in a clear and easy way, without the jargon."Tanya Hemphill, Senior Lecturer in Strategic & Digital Marketing at Manchester Metropolitan University, UK "This is a great introduction to digital marketing, which gets students' up-to-speed in an easily digestible way. It covers some of the key areas of digital marketing communications, such as SEO, search engine advertising, email, etc. I highly recommend this book if you want something that explains key concepts in a clear and easy way, without the jargon."
Tanya Hemphill, Senior Lecturer in Strategic & Digital Marketing at Manchester Metropolitan University, UK
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
2 Tables, black and white; 13 Line drawings, black and white; 15 Illustrations, black and white
ISBN-13
978-1-000-20908-2 (9781000209082)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Alan Charlesworth
Absolute Essentials of Digital Marketing
Book
05/2023
1st Edition
Routledge
€35.80
Shipment within 15-20 days
Alan Charlesworth
Absolute Essentials of Digital Marketing
Book
11/2020
Taylor & Francis
Unfortunately, price unknown
Available (delivery time upon request)
Alan Charlesworth
Absolute Essentials of Digital Marketing
Book
09/2020
1st Edition
Routledge
€76.70
Shipment within 15-20 days
Person
Alan Charlesworth has been involved in what is now commonly referred to as 'digital marketing' in either practical, training, research, advisory, consultancy or academic roles since 1996.
Content
1. The digital marketing landscape 2. Search engine optimization 3. Website development 4. The retail website 5. The B2B website 6. Advertising online 7. Email marketing 8. Marketing on social media 9. Metrics and analytics
