The Mini Story
Published on 29. February 2012
128 pages
978-0-7524-8528-7 (ISBN)
Description
Very few cars inspire as much affection as the original Mini. It's the small car everyone loves to eulogise because it oozes energetic fun, classless minimalism and evergreen style.
But it's also of massive historical importance: the 1959 Mini, designed by Alec Issigonis, set the template from which all successful compact cars have been created ever after. It was the technological wonder of its age. The original Mini was on sale for 41 years, during which its 5.3m sales made it the best-selling British car of all time - an achievement unlikely ever to be beaten.
And just when it looked like the little car would shrivel and die, BMW had the vision to reinvent it as the planet's most desirable small car range, and put it back on the serious motoring map as the MINI.
Here, award-winning writer Giles Chapman tells the whole, amazing story.
But it's also of massive historical importance: the 1959 Mini, designed by Alec Issigonis, set the template from which all successful compact cars have been created ever after. It was the technological wonder of its age. The original Mini was on sale for 41 years, during which its 5.3m sales made it the best-selling British car of all time - an achievement unlikely ever to be beaten.
And just when it looked like the little car would shrivel and die, BMW had the vision to reinvent it as the planet's most desirable small car range, and put it back on the serious motoring map as the MINI.
Here, award-winning writer Giles Chapman tells the whole, amazing story.
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Additional editions
Content
- Intro
- Title
- Copyright
- Contents
- Introduction
- Issigonis's Great Little Idea
- The Mini Cooper
- Mokes, Marks and Italian Jobs
- Special Editions
- Enter the Mini
