Trust and Reputation for Service-Oriented Environments

Trustworthiness technologies and systems for service-orientedenvironments are re-shaping the world of e-business. By buildingtrust relationships and establishing trustworthiness and reputationratings, service providers and organizations will improve customerservice, business value and consumer confidence, and providequality assessment and assurance for the customer in the networkedeconomy. Trust and Reputation for Service-Oriented Environments isa complete tutorial on how to provide business intelligence forsellers, service providers, and manufacturers. In an accessiblestyle, the authors show how the capture of consumer requirementsand end-user opinions gives modern businesses the competitiveadvantage. Trust and Reputation for Service-OrientedEnvironments: * Clarifies trust and security concepts, and defines trust, trustrelationships, trustworthiness, reputation, reputationrelationships, and trust and reputation models. * Details trust and reputation ontologies and databases. * Explores the dynamic nature of trust and reputation and how tomanage them efficiently. * Provides methodologies for trustworthiness measurement,reputation assessment and trustworthiness prediction. * Evaluates current trust and reputation systems as employed bycompanies such as Yahoo, eBay, BizRate, Epinion and Amazon,etc. * Gives ample illustrations and real world examples to helpvalidate trust and reputation concepts and methodologies. * Offers an accompanying website with lecture notes andPowerPoint slides. This text will give senior undergraduate and masters levelstudents of IT, IS, computer science, computer engineering andbusiness disciplines a full understanding of the concepts andissues involved in trust and reputation. Business providers,consumer watch-dogs and government organizations will find it aninvaluable reference to establishing and maintaining trust in open,distributed, anonymous service-oriented network environments.