The Guide to Financial Public Relations
How to Stand Out in the Midst of Competitive Clutter
Published on 12. March 2020
352 pages
978-1-4987-1937-7 (ISBN)
Description
Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to help readers stand out above the crowd. The book outlines successful marketing plans and prospecting strategies showing readers how to build image and credibility, shorten the sales process, and create an endless stream of pre-endorsed sales prospects.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
File size
163,82 MB
ISBN-13
978-1-4987-1937-7 (9781498719377)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Larry Chambers
The Guide to Financial Public Relations
How to Stand Out in the Midst of Competitive Clutter
Book
06/1999
1st Edition
CRC Press
€155.99
Shipment within 3-4 weeks
Person
Larry Chambers is the financial service industry's #1 writing and media coach. His unique approach involves coaching members of the industry to write and place their own material. His clients have been published by major publishing houses-including Irwin, McGraw-Hill, Random House, Times Mirror, Dow Jones, and John Wiley and Sons-as well as featured in major national trade magazines. Chambers is a former long-time member of the same audience he addresses. After attending the University of Utah, where he received bachelor's and master's degrees and was elected to the Phi Kappa Phi honor society, he joined E.F. Hutton. At E.F. Hutton, he gained experience in managed money consulting for over 500 private and institutional accounts, including pension and profit sharing plans, foundations, state retirement funds, and university endowments. He achieved an outstanding track record and was named one of the top 20 brokers out of more than 5,000, and received numerous awards and acknowledgments. Now a full-time writer, Chambers has authored, contributed to, and ghostwritten over six hundred investment articles, and is on the advisory board for the Journal o f Investing, an Institutional Investor publication. Larry Chambers PO Box 1810 Ojai, CA 93024 phone: 805 640-0888 Lchamb007@aol.com
Content
Building Your Publicity Program. Writing a Publishable Article. Writing an Investment Book. The Circle of Publicity Affairs. Conclusion. Appendix I - Marketing Studies. Appendix II - Media Study: Pros and Cons. Appendix III - Sample Client Letters. Glossary. Suggested Resources. Index.
