Clean Winners
Description
IMD professors Goutam Challagalla and Frédéric Dalsace show why, despite massive investments over decades, sustainable business strategy still isn't very profitable, and they provide a new mindset, strategy, and practical frameworks for viewing sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.
- Fresh, new perspective on sustainability as an integrated strategic consideration, showing how sustainability efforts can provide value to customers.
- Based on over ten years of research and experience in sustainable business.
- Lots of practical frameworks and practical advice with a concrete marketing orientation.
- Well-written with stories of leading companies: John Deere, Nespresso, Michelin, Schneider Electric.
C-level executives involved in strategic decision-making, especially CMOs, sustainability & risk officers, product managers shifting toward sustainable business features. Significant course adoption market.
More details
Other editions
Additional editions
Persons
Goutam Challagalla is the Dentsu Group Chair of Sustainable Strategy and Marketing at IMD business school in Lausanne, Switzerland. He also directs IMD's Advanced Management Program and its Strategy Governance for Boards program. He has published extensively in leading academic journals, as well as in Harvard Business Review, and he has worked as a principal at the Monitor Group.
Frédéric Dalsace is Professor of Marketing and Strategy at IMD. Prior to IMD, he was a professor at HEC Paris, where he held the Social Business/Enterprise and Poverty Chair, sponsored by Danone, Renault, and Schneider Electric. He coauthored, with Muhammad Yunus (Nobel Peace Prize, 2006), the 2015 Harvard Business Review article "Reaching the Rich World's Poorest Consumers." Prior to his career in academia, Dalsace worked at Michelin and as a strategy consultant for McKinsey & Company.
The authors codirect the Integrating Sustainability into Strategy program at IMD. Their HBR article "How to Market Sustainable Products" was included in HBR's 10 Must Reads 2025.
