Making Creativity Practical

This series of guidebooks draws on the practical knowledge that theCenter for Creative Leadership (CCL) has generated, sinceits inception in 1970, through its research and educationalactivity conducted in partnership with hundreds of thousands ofmanagers and executives. Much of this knowledge is shared-in a waythat is distinct from the typical university department,professional association, or consultancy. CCL is not simply acollection of individual experts, although the individualcredentials of its staff are impressive; rather it is a community,with its members holding certain principles in common and workingtogether to understand and generate practical responses to today'sleadership and organizational challenges. The purpose of the series is to provide managers with specificadvice on how to complete a developmental task or solve aleadership challenge. In doing that, the series carries out CCL'smission to advance the understanding, practice, and development ofleadership for the benefit of society worldwide. Stan Gryskiewicz is a Center for Creative Leadership(CCL) senior fellow for creativity and innovation, and serves asvice president for global initiatives. He has spent his careerdeveloping a more practical approach to creativity inorganizations, including the process of targeted innovation. Heholds a Ph.D. degree in organizational psychology from theUniversity of London. Sylvester Taylor is director of the Assessment andDevelopment Tools group at CCL. During his tenure he has appliedthe process of targeted innovation to a variety of situations inmany different organizations. He holds a B.S. degree from theUniversity of North Carolina at Chapel Hill.