Advertising Explained (RLE Advertising)
1st Edition
Published on 2. May 2013
120 pages
978-1-136-66433-5 (ISBN)
Description
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.
The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.
Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.
First published in 1949.
The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.
Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.
First published in 1949.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
1,53 MB
ISBN-13
978-1-136-66433-5 (9781136664335)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Dennis Caton
Advertising Explained (RLE Advertising)
Book
11/2015
1st Edition
Routledge
€70.30
Shipment within 10-20 days
Dennis Caton
Advertising Explained (RLE Advertising)
Book
03/2013
1st Edition
Routledge
€169.40
Shipment within 15-20 days
Person
Dennis Caton
Content
1. Words of warning 2. Why advertise? 3. The media: the press, outdoor publicity, film advertising, radio advertising, point of sale publicity, direct mail 4. The mechanics of advertising: paper and printing, mechanical production, colour work, adaption of press advertisements 5. The advertising agency 6. The science of advertising: advertising strategy, advertising tactics 7. Overseas advertising 8. Now you know.
