
Busting Silos
Description
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- Turn your funnel upside down and stop wasting resources
- Design a one-team ABM program, align people with strategy, and win buy-in
- Deliver the right message at the right time to the right account
- Scale your pilot to sell (and upsell) to enterprise heights
More details
Persons
Content
- Front Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword: Unprecedented Growth through Extraordinary Alignment
- Introduction: Wide Nets and Wasted Resources
- PART 1: WHY
- Chapter 1: Do the Unthinkable: Marry Sales and Marketing
- Chapter 2: Find Your Why
- Chapter 3: Forget Attribution and Focus on Metrics That Matter
- PART 2: WHO AND WHAT
- Chapter 4: Segment the Market
- Chapter 5: Know Your Personas by Name
- Chapter 6: Design a Hyper-Targeted Content Ecosystem
- PART 3: HOW
- Chapter 7: Calculate Timing (Unless You Don't Need To)
- Chapter 8: Plan Your First Plays
- Chapter 9: Activate
- PART 4: SCALE
- Chapter 10: Build Your Organization
- Chapter 11: Learn to Love Cross-Functional Marketing
- Chapter 12: Using Data to Bust Silos
- Glossary
- Appendix: Tiers of Plays at Snowflake
- Acknowledgments
- About the Authors
System requirements
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Copy protection: Adobe-DRM (Digital Rights Management)
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