Information and Document Design
Varieties on Recent Research
1st Edition
Published on 3. May 2006
XI, 252 pages
978-90-272-9379-4 (ISBN)
Description
Recent research in information and document design explores research by presenting reports of actual research studies in information and document design. It specifically reports on ten studies in the areas of marketing communication (part one), functional communication (part two) and online communication (part three). An introduction places the research into a broader context and explores the different research traditions in the field. This publication is intended for researchers, who consider the different areas of study in information and document design and the different research traditions. The book is also interesting for professors and students in information and document design and related fields: it will serve as a guide in discussions during seminars on research on information and document design. Experienced practicing professionals in the field, who want to keep abreast of current developments in the field and should be prepared for upcoming ones, will benefit from this publication too.
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Saul Carliner | Jan Piet Verckens | Cathy De Waele
Information and Document Design
Varieties on Recent Research
Book
05/2006
John Benjamins Publishing Co
€104.94
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Content
- Information and Document Design
- Editorial page
- Title page
- LCC data
- Table of contents
- Acknowledgements
- Preface
- About this book
- Who should read this book
- How this book is organized
- Conventions used in this book
- Introduction
- Background
- Reaching common ground
- Past research in information design and document design
- A brief chronology of research in information design and document design
- The different cultural and disciplinary traditions that have influenced research in information design and document design
- Current imperatives driving the need for research in information design and document design
- Methodology as an ongoing challenge in research in information design and document design
- Recent research and this book
- Acknowledgements
- References
- About the author
- Recent research on marketing communication
- Branding and relationship communications
- Background
- Literature review
- Customer communications and the brand experience
- `Deep branding'
- Branding language
- Methodology
- Results
- The bill: From data to branded information
- Virgin Homephone: A case of deep branding
- Discussion
- Acknowledgement
- References
- About the authors
- Job advertisements in the Dutch mental health care sector
- Background
- Literature review
- Research methodology
- Design
- Respondents and procedure
- Materials
- Instrumentation
- Statistical analysis
- Results
- Motivation to respond to the ad
- Attitude towards the ad
- Conclusions and discussion
- Limitations of the research
- Applications of the research
- Suggestions for further research
- References
- About the authors
- Appendix A
- The four job ad designs used in the experiment
- Advertisement 1. The standard ad
- Advertisement 2. The multiple vacancy ad
- Advertisement 3. The testimonial
- Advertisement 4. The minimal ad
- Recent research on functional communication
- Distance education and the transformation of foreign language learning
- Background
- Literature review
- Overview of current L2 methodologies
- What is distance education?
- Some pros and cons of distance education
- Research methodology
- Profile
- Data collection and analysis
- Results
- Limitations of the research
- Applications of the research
- Suggestions for further research
- References
- About the author
- Differences between Germany and the Netherlands in patient package leaflets for Ibuprofen 400 tablets and consequences for adequate drug use
- Background
- 1. Differences in cultural values between Germany and the Netherlands and their possible impact on the design of PPLs
- 2. The impact of culture on the legislation
- 3. The corpus analysis
- The corpus
- Research methodology
- Results
- 4. Appreciation by Dutch and German patients
- Research methodology
- Results
- Conclusion and discussion
- Notes
- References
- Dutch PPLs
- German PPLs
- About the authors
- The scarier, the better?
- Background
- Literature review
- Research questions
- Method
- Materials
- Design and participants
- Questionnaire
- Procedure
- Results
- Discussion and conclusions
- Acknowledgements
- Notes
- References
- About the authors
- Reading and expertise
- Background
- Literature review
- Research methodology
- Experiment
- Method
- Tasks
- Design
- Procedure
- Results
- Pre-test
- Test
- Limitations of the research
- Applications of the research
- Suggestions for further research
- Note
- References
- About the authors
- Appendix
- Recent research on online communication
- Developing an e-mail analysis tool for writing research
- Background
- Literature review
- Research methodology
- Overview
- Task dimension
- Social dimension
- Results
- Task dimension: Results and potential interpretations
- Social dimension: Results and potential interpretations
- Limitations of the research
- Applications of the research
- Suggestions for further research
- Overview
- Weighting e-mail frequencies to represent relative activities accurately
- Qualifying interpretations through triangulation
- Relating behavior and activities to outcome: Identifying predictors
- Conclusions
- References
- About the Authors
- Explicitness in interactive e-commerce communication
- Background
- Literature review
- Research methodology
- Results
- Communicative structure of e-stores
- Levels of explicit information
- Explicit information and illocutionary force
- Limitations and applications of the research
- Suggestions for further research
- References
- About the author
- Appendix
- Internet sources for empirical material
- Definition in natural language between cognitive interactionism and conceptual integration
- Background
- Literature review
- Research methodology
- Selection of communication products
- Analysis
- Results
- Limitations of the research
- Applications of the research
- Suggestions for further research
- References
- About the author
- Between customer and computer
- Background
- Literature review
- Research methodology and data analysis
- Research methodology: Functional pragmatics
- Data: Source and selection
- Data analysis I: The relevance of the computer for the processing of complaints
- Data analysis II: Computer usage in discourse - discontinuities and focus dissociation
- Results
- Limitations of the research
- Applications of the research
- Notes
- References
- About the author
- Index
- The series Document Design Companion Series
