Nike
1st Edition
Published on 19. August 2010
152 pages
978-1-59884-343-9 (ISBN)
Description
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings-two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets.
This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings-two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets.
This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Interest Age: From 7 to 17 years
Illustrations
19 bw illus
ISBN-13
978-1-59884-343-9 (9781598843439)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Person
Tracy Carbasho is an award-winning journalist who has published articles in newspapers and magazines throughout the United States and the United Kingdom.
Content
- Cover
- Contents
- Foreword
- Acknowledgments
- Introduction
- Chapter 1 Inspiring Excellence
- Chapter 2 The Vision behind the Victory
- Chapter 3 Just Do It
- Chapter 4 Become Legendary
- Chapter 5 Setting Precedents in College Sports
- Chapter 6 When Nike Athletes Stumble
- Chapter 7 High-Tech Is High Stakes
- Chapter 8 Serving as a Role Model
- Chapter 9 The Rich Get Richer
- Chapter 10 Sharing the Wealth
- Chapter 11 There Is No Finish Line
- Notes
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- R
- S
- T
- U
- V
- W
- Z
