Design Matters
An Essential Primer-Brochures, Logos, Packaging, Portfolios
Published on 1. October 2011
448 pages
978-1-61058-162-2 (ISBN)
Description
The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.
This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.
This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.
More details
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
900
ISBN-13
978-1-61058-162-2 (9781610581622)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Capsule | Michelle Taute | Maura Keller
Design Matters
An Essential Primer-Brochures, Logos, Packaging, Portfolios
Book
10/2011
Rockport Publishers
€54.11
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Persons
Michelle Taute has written for magazines ranging from Better Homes and Gardens to USA Weekend and Metropolis. She regularly contributes to HOW, STEP, ASID Icon, and Dynamic Graphics.
Maura Keller is a writer and editor. In addition to freelance writing for more than 50 publications for the past 10 years, she was a marketing communications writer for the award-winning design firm, Yamamoto Moss in Minneapolis. She has also written extensively on marketing and business-related topics for regional and national consumer and trade publications.
Maura Keller is a writer and editor. In addition to freelance writing for more than 50 publications for the past 10 years, she was a marketing communications writer for the award-winning design firm, Yamamoto Moss in Minneapolis. She has also written extensively on marketing and business-related topics for regional and national consumer and trade publications.
Content
- Cover
- Title
- Contents
- INTRODUCTION
- PLANNING
- Brochures
- Logos
- Packaging
- Portfolios
- CREATING
- Brochures
- Logos
- Packaging
- Portfolios
- IMPLEMENTING
- Brochures
- Logos
- Packaging
- Portfolios
- CASE STUDIES
- Brochures
- Logos
- Packaging
- Portfolios
- FIFTY INSPIRING IDEAS
- CONTRIBUTORS
- ABOUT THE AUTHORS
