Design Matters: Logos 01
An Essential Primer for Today's Competitive Market
Published on 1. June 2007
192 pages
978-1-61673-641-5 (ISBN)
Description
The nuts and bolts of effective logo design.The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.
This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
More details
Series
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
220 illustrations.
ISBN-13
978-1-61673-641-5 (9781616736415)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Design Matters
Logos 01
Book
06/2007
Rockport Publishers
€41.07
Article exhausted; check different version
Person
Capsule specializes in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota, firm has lent its distinctive methods and perspectives to the international design community. http://www.capsule.us
Content
- Cover
- Title
- CONTENTS
- INTRODUCTION
- What Is a Logo?
- PLANNING
- Setting Strategy
- Conducting Research
- Fundamentals of Planning
- CREATING
- Essential Criteria
- Creativity and Knowledge
- IMPLEMENTING
- Logo Launch
- Consistent Flexibility
- Practical Considerations
- CASE STUDIES
- LOGO GALLERY
- Consumer
- Corporate
- Creative
- Food and Beverage
- Media and Entertainment
- Nonprofit
- Retail
- CONTRIBUTORS
- ABOUT CAPSULE
