The Capstone Encyclopaedia of Business

The business world has changed beyond all recognition in recentyears. New skills, insights, tools, technologies and best practicehave emerged. The Capstone Encyclopaedia of Business brings all ofthis progress together, distilling the facts and essentialinformation into one single volume. It represents the mostup-to-date, authoritative and accessible guide to the modernbusiness world available, providing a gateway to the state of theart in marketing, finance, strategy, leadership, people managementand beyond.
The Capstone Encyclopaedia of Business is organized alphabeticallyinto over 1,000 entries covering the whole spectrum of business andmanagement including:
* business terms - concepts - thinkers - practitioners
* organizations - brands - companies.
Each entry provides a sharp, incisive overview of the subject and,crucially, points to how the ideas can be put into practice.
The Capstone Encyclopaedia of Business makes sense of the new worldof business, embracing the best of the new and the most robust ofthe old.
* The first one-volume, accessibly-priced reference book forbusiness in years.
* Kicks off this exciting new series and will anchor Capstone asthe one stop shop for busy professionals.
* Key title in large promotion including web site and extractmailings.
* Internationally-recognized editorial board.
* Annual updates will occur making this a classic key title to keepon the shelves.