Strategy for the Corporate Level

Andrew Campbell, BA, MA, MBA, is a Director of AshridgeStrategic Management Centre. He is programme director of GroupLevel Strategy, Making Successful Acquisitions, AdvancedOrganisation Design and Designing Operating Models. Before joiningAshridge, Andrew was a Fellow of the Centre for Business Strategyat London Business School. Prior to that, he spent six years withMcKinsey & Co. Andrew has published numerous articles with theHarvard Business Review and authored many books includingCorporate Level Strategy (Wiley, 1994) and DesigningEffective Organizations (Jossey-Bass, 2002). Marcus Alexander, MA, MBA, is a Director of AshridgeStrategic Management Centre. Marcus has taught on a wide range ofopen and tailored programmes over the last 23 years at Ashridge.Prior to that, he had worked in Investment Banking, in strategyconsulting, at the Boston Consulting Group in several countries,and as co-founder of a business that he subsequently sold to anAdvertising group. His publications include Corporate-LevelStrategy (Wiley, 1994) as well as many articles in theHarvard Business Review, California Management Reviewand Long Range Planning. Michael Goold, BPhil, MA, MBA, is a founding Director ofAshridge Strategic Management Centre. His research and consultinginterests and expertise are concerned with corporate strategy andstructure, especially in multi-business companies. Prior toestablishing the Centre in 1987, he was a Senior Fellow at theLondon Business School. Michael has extensive consulting experiencewith senior management. From 1971 to 1983 he was a member of theBoston Consulting Group, and in 1978 was elected a Vice Presidentand Director of the firm. Jo Whitehead, MA, MBA, PhD, is a Director of AshridgeStrategic Management Centre. Before joining Ashridge, Jo was a VicePresident and Director of the Boston Consulting Group (BCG) andacted as BCG's Director of Energy Research and Marketing. Joalso worked as an Assistant Professor at London Business School,where he taught primarily on Executive Education programmes. Joco-authored the book Think Again, with Andrew Campbell andSydney Finkelstein (Harvard Business Press, 2009). His most recentbook is What You Need to Know about Strategy (Capstone,2011).