
Be the Best at What Matters Most
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Content
- Be the Best at What Matters Most: The Only Strategy You Will Ever Need
- Contents
- 1 The Only Strategy You Will Ever Need
- Building Business at Bill's Burgers
- "Amaze" and "Delight"
- Moruga Scorpion Peppers
- What If He Made a Better Hamburger?
- What Do You Think?
- An Undeniable Premise
- We Make It Too Complex
- That's the Problem
- It Ends up Being about the Customer
- You're Spread Too Thin
- The Three or Four Things
- You Don't Need Gimmicks
- If You Win on the Basics, You Win It All
- There Are No Silver Bullets
- There's Just the Bomb
- 2 It's Really Not That Complicated
- Build Better Cars. Imagine That
- 3 So Good at the Basics That You're Cutting Edge
- Substance, Not Flash
- A Powerful Lesson
- 4 Deciding What Matters Most
- Defining the Problem
- Somebody's Got to Buy
- The Main Thing
- 5 Different Answers-All of Them Right
- Wide Open Choices
- Joe Calloway
- Benjamin Franklin Plumbing
- Wine to Water
- Pinnacle Financial Partners
- Southwest Airlines
- An Advertising Agency That I Read about Many Years Ago
- Somebody at Citi Cards
- What Fits Us Best?
- It's Worth Doing Wrong
- 6 Relevance, Innovation, and Constant Improvement
- A Moving Target
- Better Tomorrow Than You Were Today
- Lip Service
- Improve Constantly and Forever
- 7 Culture, Focus, and More Focus: Memphis Invest
- A Little Company with Powerful Lessons
- Get the Fundamentals Right
- The Culture Book
- A Handful of Numbers
- Absolute Intention and Focus
- Clarity about Expectations
- Meetings as Opportunities
- Relationships That Wow
- 8 Working in the Business
- Thinking When You Should Be Working
- "When It Is Time to Work in Your Business," by Dr. Jeff Cornwall
- 9 Three Is the Magic Number: Smile Brands
- These Three Things
- Pick a Lane
- The G3 Approach
- The Power of Simplicity
- The Ultimate Sophistication
- So Much Less Effort
- 10 Winning and Losing Inside the Box
- There Aren't Any Shortcuts
- Deliver on Your Promise Every Time
- They've Taken Their Eyes Off the Ball
- If You Win on the Basics, You Win It All
- Barneys versus Nordstrom
- It's a Sucker's Game
- I'll Happily Take the Doughnut
- Your "Table Stakes" Aren't Working
- Bells and Whistles Wear Off
- Glitz or Profit?
- 11 Random versus Consistent
- What a Wonderful Story!
- That's the Trap
- Regular, Everyday Customers
- If You Lose Inside the Box
- 12 Simplicity and the Blue-Tip Flame
- You Can Move Mountains
- What You Need Is a Force Multiplier
- Get Your Thinking Clean Enough
- Blue-Tip Flame
- 13 The Trap: Let's Do More
- Better Is Better
- Lost in Trying to Be the Best
- For Alabama Football, It's Process
- Treating Patients Like Customers
- When Patients Talk Back
- The Patients' Lists
- 14 Clarity, Process, and Profit: bytes of knowledge
- How They Did It
- The First Order of Business
- They Are a Business Partner
- They Could Be Doing Better
- Defining Their Culture
- The Monday Morning Boost
- Plug the Holes in the Bucket
- Workflow and Time Tracking
- Get a Checklist
- Everything Tracked through the System
- Educating the Employees and Getting Buy-In
- How to Run a Business
- The Coffee Shop Generation
- 15 What Matters Most to Your Team
- Understanding Employees Matters, Too
- Understanding
- 16 Culture Drives Results
- That's a Shame
- By Accident or Intentional?
- Everything in Alignment
- Making Culture Mean Something
- You Have to Fire Them
- Who Would Stay? Who Would Go?
- True North
- 17 How Brands Win
- Consistently Better at the Basics
- Amazon
- Coca-Cola
- FedEx
- Apple
- Target
- Ford
- Starbucks
- Southwest Airlines
- Nordstrom
- It Works
- 18 How the Internet Is Killing Hype
- Why You Bought the Chutney
- Consumers Aren't Shy
- They're Talking about You
- Palm Trees, Azure Blue Skies, and . . . Cockroaches
- "I Would Like to Apologize"
- Do What You Say You'll Do
- 19 Leadership: Grunder Landscaping Company
- The Kid Was the Best
- The Responsibility of Leadership
- Getting Buy-In
- Spider-Man, Doughnuts, and Thank-You Notes
- You Can't Just Put These Things on a Piece of Paper
- Talk about It and Live It All the Time
- He Is True North
- 20 When Everything Is Pursued, the Important Is Neglected
- Too Much Pressure
- Sister Bear's Nightmare
- Executing in the Game They Are In
- Purpose versus Panic
- 21 The Rules You Can Break
- "Fortunately, We Don't Know Any of Them"
- Visions and Missions Are Great-and Optional
- One Size Does Not Fit All
- Changing the World . . . Maybe
- "We Make Great Carburetors"
- A Purpose That Took Morale Lower
- You're Kidding, Right?
- It's Just Supposed to Be Effective
- 22 Focus 3 Ninety
- What Matters the Most Right Now?
- A New Approach to Focus?
- Where Do We Improve Right Now?
- Make It Last
- Get Absolute Clarity
- What You'll Learn
- 23 It's 11:30
- Taking Action
- The Obstacle of Not Knowing
- Take Out the Trash
- Someone Busier Than You Is Running
- It's 11:30
- 24 Ideas That Matter Most
- 25 More Resources
- Index
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