
Introduction to Industrial Organization, second edition
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The study of industrial organization (IO)—the analysis of the way firms compete with one another—has become a key component of economics and of such related disciplines as finance, strategy, and marketing. This book provides an issue-driven introduction to industrial organization. Although formal in its approach, it is written in a way that requires only basic mathematical training. It includes a vast array of examples, from both within and outside the United States. This second edition has been thoroughly updated and revised.
In addition to updated examples, this edition presents a more systematic treatment of public policy implications. It features added advanced sections, with analytical treatment of ideas previously presented verbally; and exercises, which allow for a deeper and more formal understanding of each topic. The new edition also includes an introduction to such empirical methods as demand estimation and equilibrium identification. Supplemental material is available online.
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Content
- Cover
- Copyright
- Contents
- Preface
- Acknowledgments
- Chapter 1 What is Industrial Organization?
- 1.1 An example
- 1.2 Central questions
- 1.3 Coming next.
- Part One Microeconomics Foundations
- Chapter 2 Consumers
- 2.1 Consumer preferences and demand
- 2.2 Demand elasticity
- 2.3 Estimating the demand curve
- 2.4 Are consumers really rational?
- Chapter 3 Firms
- 3.1 The firm's production, cost, and supply functions
- 3.2 Pricing
- 3.3 Do firms maximize profits?
- 3.4 What determines a firm's boundaries?
- 3.5 Why are firms different?
- Chapter 4 Competition, Equilibrium, and Efficiency
- 4.1 Perfect competition
- 4.2 Competitive selection
- 4.3 Monopolistic competition
- 4.4 Efficiency
- Chapter 5 Market Failure and Public Policy
- 5.1 Externalities and market failure
- 5.2 Imperfect information
- 5.3 Monopoly
- 5.4 Regulation
- 5.5 Competition policy and antitrust
- 5.6 Firm regulation
- Chapter 6 Price Discrimination
- 6.1 Selection by indicators
- 6.2 Self selection
- 6.3 Non-linear pricing
- 6.4 Auctions and negotiations
- 6.5 Is price discrimination legal? Should it be?
- Part Two Oligopoly
- Chapter 7 Games and Strategies
- 7.1 Nash equilibrium
- 7.2 Sequential games
- 7.3 Repeated games
- 7.4 Information
- Chapter 8 Oligopoly
- 8.1 The Bertrand model
- 8.2 The Cournot model
- 8.3 Bertrand vs. Cournot
- 8.4 The models at work: comparative statics
- Chapter 9 Collusion and Price Wars
- 9.1 Stability of collusive agreements
- 9.2 Price wars
- 9.3 Factors that facilitate collusion
- 9.4 Empirical analysis of cartels and collusion
- 9.5 Public policy
- Part Three Entry and Market Structure
- Chapter 10 Market Structure
- 10.1 Entry costs and market structure
- 10.2 Endogenous vs. exogenous entry costs
- 10.3 Intensity of competition, market structure, and market power
- 10.4 Entry and welfare
- 10.5 Entry regulation
- Chapter 11 Horizontal Mergers
- 11.1 Economic effects of horizontal mergers
- 11.2 Horizontal merger dynamics
- 11.3 Horizontal merger policy
- Chapter 12 Market Foreclosure
- 12.1 Entry deterrence
- 12.2 Exclusive contracts, bundling, and foreclosure
- 12.3 Predatory pricing
- 12.4 Public policy towards foreclosure
- Part Four Non-Price Strategies
- Chapter 13 Vertical Relations
- 13.1 Vertical integration
- 13.2 Vertical restraints
- 13.3 Public policy
- Chapter 14 Product Differentiation
- 14.1 Demand for differentiated products
- 14.2 Competition with differentiated products
- 14.3 Advertising and branding
- 14.4 Consumer behavior and firm strategy
- 14.5 Public policy
- Chapter 15 Innovation
- 15.1 Market structure and innovation incentives
- 15.2 Diffusion of knowledge and innovations
- 15.3 Innovation strategy
- 15.4 Public policy
- Chapter 16 Networks
- 16.1 Chicken and egg
- 16.2 Innovation adoption with network effects
- 16.3 Firm strategy
- 16.4 Public policy
- Index
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