The Strategic Web Designer
How to Confidently Navigate the Web Design Process
Published on 22. August 2012
176 pages
978-1-4403-1504-6 (ISBN)
Description
Expand your strategic capabilities and technological understanding!
Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person?
Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to:
More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer--take charge of your web projects and make yourself invaluable to clients.
Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person?
Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to:
- Plan web projects
- Organize information in ways that make sense
- Understand analytics
- Optimize content for search engines and mobile technology
- And more!
More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer--take charge of your web projects and make yourself invaluable to clients.
More details
Other editions
Additional editions
Book
09/2012
How Design Books
€24.00
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Person
Christopher Butler is Chief Operating Officer of Newfangled, a web development firm on the cutting edge of modern digital marketing and technology, where he spends most of his time sharing what he has learned about the web with his colleagues and clients, as well as managing the personnel and systems that keep Newfangled producing. In addition to writing regularly at Newfangled.com, Christopher's writing has also appeared in Smashing Magazine, Print magazine and HOW. You can also find him blogging periodically at chrbutler.com and tweeting incessantly @chrbutler.
Content
- Intro
- Title Page
- Dedication
- Table of Contents
- Introduction
- What Is the Web?
- Planning Web Projects
- Your Website Is Not for You
- Information Architecture
- Optimizing Content for Searchers
- Making Sense of the Data
- Content
- The Mobile Web
- The Web of Tomorrow
- Notes
- About the Author
- Copyright
