Starbucks
1st Edition
Published on 13. October 2009
172 pages
978-0-313-36459-4 (ISBN)
Description
Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world.
Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008.
Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.
Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008.
Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
Illustrations
15 bw illus
ISBN-13
978-0-313-36459-4 (9780313364594)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Marie A. Bussing
Starbucks
Book
10/2009
Greenwood Press
€68.28
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Person
Marie Bussing-Burks is a lecturer in economics in the College of Business at the University of Southern Indiana, Evansville, IN.
