
Finding the Next Steve Jobs
Description
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The business world is changing faster than ever, and every day your company faces new complications and difficulties. The only way to resolve these issues is to have a staff of wildly creative people who live as much in the future as the present, who thrive on being different, and whose ideas will guarantee that your company will prosper when other companies fail.
A celebrated visionary and iconoclast, Nolan Bushnell founded the groundbreaking gaming company Atari before he went on to found Chuck E. Cheese's and two dozen other companies. He also happened to launch the career of the late Steve Jobs, along with those of many other brilliant creatives over the course of his five decades in business.
With refreshing candor, keen psychological insight, and robust humor, Bushnell explains in Finding the Next Steve Jobs how to think boldly and differently about companies and organizations?and specifically the people who work within them. For anyone trying to turn a company into the next Atari or Apple, build a more creative workforce, or fashion a career in a changing world, this book will enlighten, challenge, surprise, and amuse.
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Persons
Gene Stone has written, cowritten, or ghost-written more than forty-five books on a wide variety of subjects, including the bestsellers Forks Over Knives, How Not to Die, Living the Farm Sanctuary Life, and The Engine 2 Diet.
Content
- Intro
- Dedication
- 0. Introduction
- Section I. Finding and Hiring the Next Steve Jobs
- 1. Make your workplace an advertisement for your company
- 2. Adopt flexible pongs
- 3. Advertise creatively
- 4. Hire for passion and intensity
- 5. Ignore credentials
- 6. Look for hobbies
- 7. Use employees as resources
- 8. Avoid the clones
- 9. Hire the obnoxious
- 10. Hire the crazy
- 11. Find the bullied
- 12. Look for the lurkers
- 13. Ask about books
- 14. Sail a boat
- 15. Hire under your nose
- 16. Comb through tweets
- 17. Visit creative communities
- 18. Beware of poseurs
- 19. Ask odd questions
- 20. Conduct deep interviews
- Section II. Keeping and Nurturing the Next Steve Jobs
- 21. Celebrate
- 22. Institute a degree of anarchy
- 23. Promote pranksterism
- 24. Skunk it up
- 25. Foster fairness
- 26. Isolate
- 27. Champion the bad ideas
- 28. Celebrate failure
- 29. Require risk
- 30. Reward turkeys
- 31. Mentor
- 32. Treat employees as adults
- 33. Create a creative chain
- 34. Create a creative space
- 35. Designate a demo day
- 36. Encourage ADHD
- 37. Preload
- 38. Learn to talk creative
- 39. Think toys
- 40. Neutralize the naysayers
- 41. Write down objections
- 42. Take creatives to creative places
- 43. Make something for the rich
- 44. Change every day, every hour
- 45. Throw the dice
- 46. Duck processes
- 47. Take a random walk through Wikipedia
- 48. Don't count on accounting
- 49. Invent haphazard holidays
- 50. Mix it up
- 51. Go to sleep
- 52. Conclusion
- Acknowledgments
- About the Authors
- Copyright
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