The Knack
How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
1st Edition
Published on 10. November 2009
288 pages
978-1-4090-6932-4 (ISBN)
Description
Too many start-ups don't make the grade - what makes a successful business take off?
Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.
Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.
Reviews / Votes
Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one * Publishers Weekly *More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Cornerstone
Target group
College/higher education
Professional and scholarly
File size
0,33 MB
ISBN-13
978-1-4090-6932-4 (9781409069324)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Bo Burlingham | Norm Brodsky
The Knack
How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
Book
02/2009
Random House Business Books
€22.30
Available immediately
Persons
Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995.
Bo Burlingham is Inc.'s editor at large. He is the co-author of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.
Bo Burlingham is Inc.'s editor at large. He is the co-author of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.
