Multinationals and Europe 1992 (RLE International Business)
Strategies for the Future
Published on 25. January 2013
272 pages
978-1-135-13478-5 (ISBN)
Description
When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
File size
7,39 MB
ISBN-13
978-1-135-13478-5 (9781135134785)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Beat Burgenmeier | Jean-Louis Mucchielli
Multinationals and Europe 1992 (RLE International Business)
Strategies for the Future
Book
03/2014
1st Edition
Routledge
€57.13
Shipment within 15-20 days
Beat Burgenmeier | Jean-Louis Mucchielli
Multinationals and Europe 1992 (RLE International Business)
Strategies for the Future
Book
11/2012
1st Edition
Routledge
€133.69
Shipment within 15-20 days
Persons
B. Buergenmeier, J. L. Mucchielli
Content
Part 1 Corporate Strategies and Economic Integration; Chapter 1 The Challenge of the Single Market, S. Young, M. McDermott, S. Dunlop; Chapter 2 Competitive Strategies for Non-European Firms, A.M. Rugman, A. Verbeke; Chapter 3, J.L. Mucchielli; Chapter 4 Strategic Trade Policy and 1992, L. Waverman; Part 2 Multinational Activity within Europe; Chapter 5 Intra-European Direct Investment, W. Molle, R. Morsink; Chapter 6 Swiss Foreign Direct Investment, B. Buergenmeier; Part 3 Japanese Multinationals and European Integration; Chapter 7, P. Saucier; Chapter 8 Japanese Multinationals and 1992, T. Ozawa; Chapter 9 Japanese Direct Investment in Europe, J.H. Dunning, J.A. Cantwell; Part 4 National Policy and Multinational Strategies; Chapter 10, A.E. Safarian; Chapter 11 The Impact of Multinationals on National Economic Policies, M. Pani?;
