No B.S. Guide to Maximum Referrals and Customer Retention
The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits
Published on 22. February 2016
182 pages
978-1-61308-334-5 (ISBN)
Description
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.
Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.
Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.
Learn how to:
Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.
Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.
Learn how to:
- Apply the #1 best retention strategy (hint: it's exclusive)
- Catch customers before they leave you
- Grow each customer's value (and have more power in the marketplace)
- Implement the three-step customer retention formula
- Use other people's events to get more referrals
- Create your own Customer Multiplier System
- Calculate the math and cost behind customer retention
Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
More details
Other editions
Additional editions
Dan S. Kennedy | Shaun Buck
No B.S. Guide to Maximum Referrals and Customer Retention
The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits
Book
03/2016
Entrepreneur Press
€24.00
Shipment within 3-4 weeks
Persons
Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.
Content
- Intro
- Contents
- Introduction: What to Expect in this Book and How to Best Profit by It
- Chapter 1: NOT Running with the Pack
- Chapter 2: Math Class
- Chapter 3: The 5% Solution
- Chapter 4: Across the Rubicon
- Chapter 5: In Search of Your Unique Advantage
- Chapter 6: Three-Step Customer Retention Formula
- Chapter 7: The Trouble with the Goldfish from Kmart
- Chapter 8: The Number-One Best Retention Strategy
- Chapter 9: Oh, HIM Again (No Referrals for You!)
- Chapter 10: Secrets of a Relationship Marketing Machine
- Chapter 11: How to Engineer Your Business or Sales Careet to Provide You with a Steady Stream of Referrals and Testimonials
- Chapter 12: Endless Chains
- Chapter 13: The Big Event: Events for More Referrals
- Chapter 14: Is There a Secret to Maximum Referrals?
- Chapter 15: Thinking WAY Outside the Box, to Put Your Referral Growth on High Speed
- Chapter 16: Seven Ways to Grow Each Customer's Value and Have More Power in the Marketplace
- Chapter 17: The End Is the Begining, and There's No Time to Wait or Waste
- About the Authors
- Index
- No B.S. Guide to Direct Response Social Media Marketing eBook Short
- Contents
- Introduction
- Chapter 1: In Search of Something Better
- Chapter 2: Social Media Is Not Marketing
