Visual Strategy

Strategic planning becomes visual with strategy maps and thetools, techniques, and guidance for turning them into effectiveaction. Developed as a companion workbook to John Bryson's best-sellingStrategic Planning in Public and Nonprofit Organizations,Visual Strategy: A Workbook for Strategy Mapping in Public andNonprofit Organizations, goes beyond making the case for goodand effective strategic planning to making strategy visual througheffective strategy mapping. Strategy mapping prevents groups ofpeople from talking over one another and going around in circles.It helps people speak and be heard, produce lots of ideas andunderstand how they fit together, make use of causal reasoning, andclarify ultimately what they want to do in terms of mission, goals,strategies, and actions. Strategy mapping can join process andcontent in such a way that good ideas worth implementing are foundand the agreements and comments needed to implement them arereached. The result is living strategic plans that act as usefulguides to action. With detailed examples, actual strategy maps, process guidelinesand hand-drawn illustrations, the book will help leaders, managers,students and other professionals see patterns across mission,goals, strategies and actions while helping to identify areas ofalignment and misalignment and determine, real time, where elementsare needed, missing or not useful in a strategic plan. For leaders and managers of public and nonprofit organizations,facilitators and consultants, professors and students of strategicplanning, strategic management, strategic mapping, and publicpolicy, professional development workshops focused on strategicplanning and strategy mapping.