Intellectual Property Assets in Mergers and Acquisitions

Reviews / Votes

"Intellectual property assets are often a key consideration in manyof today's mergers and acquisitions, not only in the areas of hightechnology but also in relation to the consumer and luxury goodsmarkets. Intellectual Property Assets in Mergers and Acquisitionsis a valuable publication that provides a comprehensive yet clearin-depth analysis and examination of the critical factors faced bycompanies seeking to acquire high-value intangible assets includingestablished brands and new technologies. The book looks at theissues from a global perspective in a way that could only be doneby well-known practitioners in the fields of business law andaccounting." Paul Johnston, Esq. Group Trade Mark Counsel Imperial Chemical Industries PLC "Working for a global company requires that one become familiarwith a variety of intellectual property laws, especially in thisera of mergers and acquisitions. This book is a handy tool when itcomes to grasping the basics of such dealings as well as providinga more in depth account. I thought the sections on due diligencewere extremely helpful. It is a welcome addition to any lawlibrary." Robert Peverada, Esq. Senior Attorney Merck & Co., Inc. "Intellectual Property Assets in Mergers and Acquisitions is notonly an essential resource for an IP or M&A attorney, but it isa must read for licensing attorneys and licensing professionalsregarding its discussion of IP valuation." James M. Markarian, Esq. Licensing Counsel Siemens Corporation "When one business buys another, it is easy to count widgets andmachines. People then attempt to apply that philosophy tointellectual property. It is also easy to look at the books to seehow much the owner values such inventory, property, plant, andequipment. People then attempt to find intellectual property valueon the books. It does not work that way. Intellectual propertyvalue must be measured in quality, not quantity, because eachproperty is unique, by definition. Intellectual property value mustbe determined off the books, because it is an asset that isexpensed. Intellectual Property Assets in Mergers and Acquisitionsexplains the implications of how different one must treat suchintellectual property assets in a business transaction, from avariety of perspectives and from a collection of world-renownedexperts." John H. Hornickel, Esq. Chief Intellectual Property Counsel Bridgestone/Firestone Americas Holding, Inc.