The Strategy Legacy
Description
A ground-breaking book at the intersection of strategy and leadership!
This insightful guide provides a proven process for strategy design combined with The Nine Elements of Organizational Identity framework to align action for success. Whether you're a seasoned executive or a budding entrepreneur, this book is packed with valuable resources, practical illustrations, and humorous cartoons.
The Strategy Legacy is a must-read to future-proof your organization and become a strategic leader.
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Person
Alex Brueckmann is the founder and CEO of Brueckmann Executive Consulting based in Vancouver, Canada. As a strategy facilitator, speaker, and author, he helps businesses reach unmatched levels of alignment, performance, and results. Alex has impacted thousands of business leaders worldwide, ranging from start-ups to Fortune 50 companies.
Content
- Cover
- Halftitle
- Title
- Copyright
- Dedication
- Description
- Contents
- Advance Praise
- Acknowledgments
- Introduction: Why I Wrote This-and Whom It Is For
- Part I: Understanding Identity and the Central Role of Strategy
- Chapter 1: Making New Friends: The Nine Elements of Organizational Identity
- Chapter 2: No One Cares About Purpose: Creating Impact and a Living Legacy
- Chapter 3: What's for Breakfast: Strategy and Culture
- Part 2: Designing Organizational Identity for Peak Performance
- Chapter 4: Strategic Mind-Setting: Collaboration, Commitment, and Consciousness
- Chapter 5: Rolling Up the Sleeves: Mission, Impact, and Principles
- Chapter 6: The Chocolate Buttercream: Identity's Strategic Centerpiece
- Part 3: Empowering Organizations to Implement Identity
- Chapter 7: Sorry Coach: Individual Targets Make the Difference
- Chapter 8: Don't Call Them Soft: Critical Capabilities That Are Hard to Master
- Chapter 9: Form Follows Function: Avoiding the Symphony of Destruction
- Epilogue
- Notes
- References
- Illustrations and Figures
- About the Author
- Index
- Adpage
- Backcover
