
Value Adding Webs and Clusters
Description
Alles über E-Books | Antworten auf Fragen rund um E-Books, Kopierschutz und Dateiformate finden Sie in unserem Info- & Hilfebereich.
More details
Other editions
Additional editions

Persons
Content
2 - PART I [Seite 15]
3 - CHAPTER 1: SINGLE FIRMS, PUBLIC POLICY AND INDUSTRY CLUSTERS: SOME REFLECTIONS ON THE FIELD [Seite 10]
4 - CHAPTER 2: CONCEPTUALISING CLUSTERS AS OVERLAPPING VALUE ADDING WEBS [Seite 16]
5 - CHAPTER 3: CLUSTER DEVELOPMENT AS AN INSTRUMENT OF REGIONAL BUSINESS DEVELOPMENT POLICY: CONCEPTS AND DANISH REALITY [Seite 48]
6 - CHAPTER 4: PROXIMITY AND KNOWLEDGE SHARING IN CLUSTERED FIRMS [Seite 67]
7 - PART II [Seite 90]
8 - CHAPTER 5: THE HUNTER VALLEY WINE CLUSTER, AUSTRALIA AND THE APPLE TOURISM CLUSTER, HARDANGER, NORWAY [Seite 91]
9 - CHAPTER 6: CASE STUDIES ON MECHANICAL WATCH CLUSTERS [Seite 131]
10 - CHAPTER 7: LESSONS FROM CONCEPTS AND CASES IN THE FIELD OF INDUSTRY CLUSTERS [Seite 177]
11 - BIOGRAPHICAL NOTES [Seite 189]
Lindy Henderson and John Burgess (The Hunter Valley Wine Cluster); Sidsel Grimstad (Apple Tourism Cluster: Hardanger, Norway)
5.1 The Hunter Valley Wine Cluster
Wine production is an obvious industry to study as an example of an industry cluster. Wine production is regional and there are usually strong links between producers and strong links to both upstream and downstream activities. Apart from “new world” producers, most wine districts have a long history and a distinct product that is linked to regional identity. In this chapter we discuss the Hunter Valley wine cluster situated in Australia, 150 kilometres north of Sydney. In terms of new world production it has a history of over 100 years and it is firmly inter linked to service provision for national and international tourists.
The chapter will review the history of wine making in the region and then outline its characteristics. It will then apply the concept of the value added web (Brown et al, 2007) to highlight the key actors, the sources of competitive advantage and the key relationships within the cluster. As with other chapters on industry clusters the approach taken here is that of a single cluster case study. We assess the cluster as a whole rather than examine the details of each individual firm in the cluster. In this case study there are over 150 horizontal actors in the cluster. The methodology involved secondary analysis, documentary analysis and interviews with key informants in the cluster (those linked to producer associations and technical colleges).
5.1.1 The Australian Wine Industry and the Hunter
Wine grapes were among the first crops planted by Europeans when they came to Australia in the eighteenth century and wine has been produced ever since. Wineries were established in the Hunter Valley and early wine pioneers included Wyndham and Lindeman, both well known names in the Australian wine industry. Until the 1960s, domestic demand was small and was mostly for fortified wines, while exports were inconsequential.
A re-orientation of public tastes, to some extent as a response to skilled promotion and advertising, but also reflecting the influx of European immigrants in the years after 1945, boosted the wine growing industry in the Hunter Valley as it did elsewhere in Australia (Halliday 1979; Beeston 2002). Beginning in the 1970s, a few individuals who were industry leaders and ambitious for the industry as a whole collaborated to raise awareness of the potential of the Australian wine industry, to promote it and lobby government for support, especially in regard to exports. Growth and change have been rapid in all Australian wine growing regions in the last twenty years to the extent that 73% of wineries in Australia have been established since 1980.
At the same time rationalisation and mergers have resulted in the concentration of ownership in the top four companies (60% of national crush), with Foster’s Group and Hardy Wine Company accounting for 42% of all branded wine sales. The big 4 also dominate export sales (approx. 70%) which are now valued at nearly A$3b annually (AWBC 2007). Most wineries in Australia (71 per cent) are small in scale, crushing less than 100 tonnes annually. In contrast to the large-scale production in Victoria and South Australia, the Hunter produces one per cent of the wine grapes grown in Australia (www.winebiz.com.au/statistics accessed 2/10/07; Marsh and Shaw, 2000).
System requirements
File format: PDF
Copy protection: Watermark-DRM (Digital Rights Management)
System requirements:
- Computer (Windows; MacOS X; Linux): Use the free software Adobe Reader, Adobe Digital Editions, or any other PDF viewer of your choice (see eBook Help).
- Tablet/Smartphone (Android; iOS): Install the free app Adobe Digital Editions or another reading app for eBooks, e.g., PocketBook (see eBook Help).
- E-reader: Bookeen, Kobo, Pocketbook, Sony, Tolino and many more (only limited: Kindle).
The file format PDF always displays a book page identically on any hardware. This makes PDF suitable for complex layouts such as those used in textbooks and reference books (images, tables, columns, footnotes). Unfortunately, on the small screens of e-readers or smartphones, PDFs are rather annoying, requiring too much scrolling.
This eBook uses Watermark-DRM, a „soft” copy protection. This means that there are no technical restrictions to prevent illegal distribution. However, there is a personalised watermark embedded in the eBook that can be used to identify the purchaser of the eBook in the event of misuse and to provide evidence for legal purposes.
For more information, see our eBook Help page.