How Good Humans Sell(TM):The Proven Path to B2b Sales Success
Description
Most salespeople worry about seeming too pushy when they sell. They remember when they have been victims of aggressive sales tactics in the past, so now they vow to sell differently. As humans, we're wired for survival so we avoid experiences that make us feel uncomfortable. However, avoiding selling is disastrous to business. Catherine Brown, Founder of the ExtraBold Sales system, understands why Good Humans struggle to sell. Learning a reliable sales process is only half of the success equation. The other half is about us, the sellers?our individual values, habits, beliefs, and goals. In this book, Catherine explains how social science helps us sell well. Her approach to selling without sleaze or cheese invigorates salespeople, so they can consistently overcome their fear of seeming pushy, reach more prospects, and close more business.
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Person
Catherine Brown is the founder and CEO of The Good Humans Growth Network™, a family of communities of extraordinary people who create healthy businesses. Catherine Brown is on a mission to empower generosity in others. She fulfills this by serving as an entrepreneur, community facilitator, sales professional, and author. Catherine founded the How Good Humans Sell® Community to complement her book, How Good Humans Sell: The Proven Path to B2B Sales Success, in which she combines best sales practices with psychology principles. Catherine lives in Houston with her family. She enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is StoryBrand marketing-trained. Connect with her on LinkedIn.
