The Complete Idiot's Guide to Memes
Find Out What Makes an Idea Catch On
Published on 5. October 2010
336 pages
978-0-241-88440-9 (ISBN)
Description
The ways of memes.
Memes are "viruses of the mind" - symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide (R) to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world.
?First book to cover all types of memes, including viral memes in the digital age
?Features the Most Influential Memes in History and the Ten Biggest Internet Memes
Memes are "viruses of the mind" - symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide (R) to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world.
?First book to cover all types of memes, including viral memes in the digital age
?Features the Most Influential Memes in History and the Ten Biggest Internet Memes
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Dorling Kindersley Ltd
Target group
Professional and scholarly
College/higher education
File size
0,60 MB
ISBN-13
978-0-241-88440-9 (9780241884409)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
John Gunders | Damon Brown
The Complete Idiot's Guide to Memes
Book
10/2010
Alpha Books
€37.44
Article exhausted; check different version
Persons
Damon Brown is a freelance writer who has contributed to more than 50 publications and covers technology for Playboy, WIRED, and Sync. He also writes for the music publications SPIN and The Source.
