Digital Content in Museums
Description
This book provides a comprehensive grounding in the skills, best practice, and tools needed for digital content editors and managers to succeed in the sector.
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Person
Georgina Brooke is a Senior Content Strategist at One Further. She has worked for clients such as National Archives, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She's held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens.
Content
Introduction
Part I: Discoverability
Chapter 1: Making Your Website More Visible in Search
Chapter 2: Using Third-party Platforms to Make Yourself More Visible Online
Part II: Usability
Chapter 3: What Users Need from Different Parts of your Website
Chapter 4: Re-Envisaging Your Content from the Ground Up
Part III: Creative and Strategic Content
Chapter 5: Creating Editorial Content
Chapter 6: Content Strategy
Chapter 7: Content Strategy in Action
Conclusion: Why Does All This Matter Anyway
Appendix: Planning a Digital Career in the Cultural Sector
