Success Case Method
Find Out Quickly What's Working and What's Not
1st Edition
Published on 9. January 2003
241 pages
978-1-60509-388-8 (ISBN)
Description
The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study, clearly defining what outcomes will be considered success, identifying success cases, conducting interviews to learn exactly how success was achieved, and communicating results throughout the organization. Written by an internationally recognized expert in evaluation and training effectiveness, these are fast and foolproof techniques.
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Robert Brinkerhoff
The Success Case Method - Find out Quickly What's Working and What's Not
Book
01/2003
Berrett-Koehler
€50.95
Shipment within 3-4 weeks
Content
- Intro
- Contents
- Preface
- 1 What is the Success Case Method and How Does it Work?
- The Basic SCM Questions
- Uses for the Success Case Approach
- How the Success Case Method Works
- 2 The Success Case Method: Step by Step
- The SCM Steps
- Where the Steps Came From-The Accidental SCM Study
- 3 Focusing and Planning a Success Case Study
- 4 Envisioning Success: Creating an Impact Model
- The Impact Model
- Impact Model: The Beginning or the End?
- Creating Impact Models
- Some Impact Model Examples
- State Family Welfare Agency Model
- Impact Model for Pharmaceutical Sales Reps Using Laptops
- Impact Model for a Beer Distributor
- Impact Model for Home Healthcare Services
- A Final Note on Impact Models
- 5 Using a Survey to Search for Best and Worst Cases
- A High Level Look at the Survey Process
- Alternatives to the Formal Survey
- The Formal Success Case Survey
- Devising a Scoring Scheme
- Planning the Success Case Survey
- 6 Interviewing and Documenting Success Cases
- Step 1: Analyze the Survey Responses to Identify Potential Success Cases
- Filling Buckets: The Protocol Conceptual Model
- Basic Interview Process
- Documenting Success Cases
- 7 Communicating Credible and Compelling Results that Tell the Story
- The Six Major Success Case Report Conclusions
- The Conclusion Types Illustrated
- Building Interest in SC Study Findings
- 8 Putting the Success Case Method to Work: Strategic Applications
- Mining "Gems" from a Large and Mature Program
- Salvaging Valuable Parts from a Doomed Program
- Employing a "Rapid Prototyping" Approach
- Improving a Vital Support Program
- Providing Exemplary Role Models to Teach and Motivate Others
- Marketing an Initiative
- Pinpointing the Specific Value of "Soft" Interventions
- Supporting and Leveraging "Pioneer" Experiences
- Your Turn
- A: A Success Case Study Final Report
- References
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- K
- M
- N
- P
- R
- S
- U
- V
- W
- About the Author
