People-First Internal Communication
Improving Engagement and Retention in the Workforce
1st Edition
Published on 3. December 2025
360 pages
978-1-3986-2307-1 (ISBN)
Description
How can you reinvent internal communication to truly connect people and drive performance in the age of AI?
People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures.
Written by Emma Bridger and Lee Smith, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters.
You'll learn how to:
- Map communication journeys that align with employee needs and goals
- Build empathy-based personas and design communication experiences that resonate
- Apply data and AI tools to enhance personalization and insight
- Strengthen belonging and culture through purpose-led messaging
- Measure impact to demonstrate communication's strategic value
Whether you're modernizing internal channels or leading large-scale transformation, People-First Internal Communication helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change.
Themes include: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change
People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures.
Written by Emma Bridger and Lee Smith, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters.
You'll learn how to:
- Map communication journeys that align with employee needs and goals
- Build empathy-based personas and design communication experiences that resonate
- Apply data and AI tools to enhance personalization and insight
- Strengthen belonging and culture through purpose-led messaging
- Measure impact to demonstrate communication's strategic value
Whether you're modernizing internal channels or leading large-scale transformation, People-First Internal Communication helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change.
Themes include: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
File size
3,99 MB
ISBN-13
978-1-3986-2307-1 (9781398623071)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Emma Bridger | Lee Smith
People-First Internal Communication
Improving Engagement and Retention in the Workforce
Book
12/2025
1st Edition
Kogan Page Ltd
€41.50
Available immediately
Emma Bridger | Lee Smith
People-First Internal Communication
Improving Engagement and Retention in the Workforce
Book
12/2025
1st Edition
Kogan Page Ltd
€68.30
Shipment within 10-20 days
Persons
Emma Bridger is one of the world's leading employee engagement and experience experts. She is the founder of People Lab and co-founder of The EX also the author of Employee Engagement and Employee Experience by Design, both published by Kogan Page. She is based in Brighton, UK.
Lee Smith played pivotal roles in shaping employee communication and engagement at some of the world's leading organizations. He was the co-founder of Gatehouse and the co-founder of The EX Space. He helped develop one of the first competency frameworks for internal communication and is based near Shrewsbury, UK.
Lee Smith played pivotal roles in shaping employee communication and engagement at some of the world's leading organizations. He was the co-founder of Gatehouse and the co-founder of The EX Space. He helped develop one of the first competency frameworks for internal communication and is based near Shrewsbury, UK.
Content
Chapter - 01: It's time to reclaim our roots; Chapter - 02: What is people-first internal communication and why do we need it?; Chapter - 03: The science of internal communication; Chapter - 04: Reimagining your role for the people-first future of IC; Chapter - 05: Introducing the people-first internal communication framework; Chapter - 06: Scoping strategy with a people-first lens; Chapter - 07: Tools for scoping and mapping the internal communication experience; Chapter - 08: The opportunity space - putting people first; Chapter - 09: Designing IC solutions that work; Chapter - 10: Empathy in action - planning and delivering people-first internal communication; Chapter - 11: Measuring what matters; Chapter - 12: This is our moment;
